Manager, Email Marketing (WHBM) at Chico's FAS, Inc. | Fort Myers, FL

Chico's FAS, Inc.

Manager, Email Marketing (WHBM)

Fort Myers, FL (On-site)

Salary Not AvailableManager6+ years expFull time

Posted 4 months ago

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Job Summary

Own the email and SMS activation and lifecycle strategy for commerce, leading segmentation, journeys, testing, and cross‑team collaboration.

Own the email and SMS strategy and activation programs for commerce.
Must-have: Salesforce Marketing Cloud experience managing large-scale email programs.
Standout: Cross-functional leadership with CRM and creative teams to optimize results.

Job Description

Responsibilities

Drives the email and SMS strategy, focusing on segmentation, cadence, quality and sequencing of all commerce communications.
Manages and maps out customer journeys and triggered emails programs through Salesforce Marketing Cloud. Includes optimizing experience and message hierarchy to email subscribers.
Writes detailed creative briefs, develops segmentation and contact strategy to drive incremental profit and continuous improvement of email results.
Plans, manages, and executes customer activation from new registrants and non-buyer segments.
Manages relationship with in-house creative team to drive strong engagement including best practices around call to actions, balance of text and content; Manages external relationships with technology providers.
Ensures that the process (from scheduling, development, set-up, review, QA, deployment, and reporting) is streamlined and well managed.
Partners closely with CRM team to develop audience segmentation strategies and perform content/offer testing to optimize email campaigns.
Ensures email communications provide compelling content and solution storytelling to our customers.
Develops a testing plan for email marketing campaigns, including subject lines, dynamic content, creative layout, targeting, landing pages, etc.
Manages email marketing production schedules to ensure flawless and on time execution. Ensure QA standards are met for each email deployed including audience size, product availability, send time, landing page, etc.

Requirements

Bachelor’s degree in Marketing or related field required
6+ years online consumer retail marketing experience with at least 3 years of online/internet retail consumer marketing email experience
Hands on experience with robust email marketing platforms including Salesforce Marketing Cloud is required
Experience running and optimizing large scale email marketing programs including customer journeys and triggered emails is required
Excellent analytical, quantitative and reporting skills
Experience with a web analytics platform such as Google Analytics
Demonstrated knowledge of email best practices including deliverability, personalization, subject lines, and reporting
Outstanding creative and strategic thinking abilities
Outstanding verbal and written communication skills
Ability to succeed in a fast paced, entrepreneurial environment
Exceptional attention to detail and ability to effectively multi-task in deadline driven atmosphere

Preferred

Prior experience with SMS/MMS preferred

Chico's FAS, Inc.

Our passion for fashion and desire to inspire confidence and joy have been guiding the creation of our women’s clothing, intimates, and accessories for more than 40 years. Our portfolio consists of three brands: Chico’s, WHBM, and Soma found in over 1,000 stores throughout the United States and online. Our commitment and dedication come from our loyal customers and devoted Associates, who are equally inspired by our values. If you share our passion for fashion, we invite you to join us.Visit: https://jobs.chicos.com/

Founded in 1983

Fort Myers, Florida, USA

10K employees (679 in marketing)

www.chicos.com/store/category/new+arrivals/cat40036