Responsibilities

• Social Media Strategy & Campaign Execution
• - Execute Strategy: Translate the organization's overarching digital strategy into daily, actionable plans across all social media and digital engagement channels.
• - Campaign Delivery: Run and optimize integrated digital campaigns (both paid and organic) to move youth and young adult audiences from awareness to active mental health advocacy.
• - Content Calendars & Publishing: Own the creation, maintenance, and day-to-day management of the digital content calendar, ensuring consistent, timely, and aligned publishing schedules.
• - Trend & Culture Tracking: Actively track emerging platforms, digital trends, and cultural moments impacting youth and young adults to ensure Active Minds remains culturally relevant and responsive.
• - Cross-Functional Support: Collaborate with internal program, partnership, and development teams to build social plans that support organization-wide initiatives.
• Content Creation & Digital Storytelling
• - Hands-on Creation: Draft, produce, and edit high-quality, audience informed content across channels inclusive of short-form video (Reels, TikToks), graphics, and interactive formats.
• - Brand Voice & Accessibility: Maintain an authentic, inclusive, and engaging tone that resonates with youth, while ensuring all content meets visual brand guidelines and accessibility standards (e.g., alt-text, captions).
• - Asset Collaboration: Work closely with the Creative and Communications teams to transform mental health messages into digestible, visually compelling digital stories.

Requirements

• 4–6 years of experience in social media marketing, digital media, or content creation, preferably with brands or organizations connecting with young adult audiences.
• 1–2+ years of experience managing internal team members and external partners (such as interns, fellows, vendors, or digital content creators).
• Strong expertise in day-to-day social media execution, content optimization, and using platform analytics to build regular performance reports.
• Experience with paid advertising
• Proficiency with online tools and platforms including Sprout Social, Meta Ads Manager, TikTok Creator Marketplace, and project management tools like ClickUp.

Benefits

• Active Minds has an industry-leading and competitive benefits package that includes Health, Vision and Dental Insurance, Paid Vacation and Sick Leave, Paid Holidays, Company Wide Mental Health Days, 401(k) Matching, HSA and FSA Options, Life Insurance, Short Term, and Long Term Disability, Fully Paid Parental Leave, Wellness Reimbursement Program, and Professional Development Stipends.
• Active Minds recruits, hires, trains, compensates, and promotes our staff regardless of race, religion, color, national origin, sex, gender, sexual orientation, disability, age, veteran status, and other protected status as required by applicable law.