Responsibilities

• Develop and activate paid social and search strategies aligned to lead generation and enrollment goals.
• Manage campaign setup, targeting, bidding, creative testing, and ongoing optimization.
• Ensure paid initiatives are aligned with integrated marketing plans, launch calendars, and product priorities.
• Own paid media budgets across platforms, ensuring disciplined allocation, efficiency, and ROI.
• Lead agency relationships by setting performance expectations, reviewing results, and guiding optimizations.
• Reallocate spend based on performance trends, seasonal patterns, and evolving business needs.
• Deliver regular pacing, forecasting, and performance updates to the Director.
• Collaborate with Brand to develop high-performing creative assets tailored for paid channels.
• Partner closely with the Specialist, Social Media to ensure cohesive storytelling across paid and organic content.
• Work with Lifecycle Marketing to strengthen the lead-to-application journey and improve conversion outcomes.

Requirements

• 5–8 years of paid media or performance marketing experience.
• Proven success managing paid social and search campaigns with measurable ROI.
• Experience overseeing budgets and agency partnerships.
• Strong analytical, reporting, and performance storytelling skills.
• Confident presenting insights and recommendations to cross-functional partners.

Nice To Have

• Experience in higher education, education abroad, or mission-driven organizations.
• Background operating in high-consideration or application-based customer journeys.
• Familiarity with SEO/GEO/AEO optimization strategies.
• Experience supporting portfolio- or multi-product acquisition funnels.

Benefits

• Wellness & Snacks (In-Office): Fresh Fruit Wednesdays, coffee bar, wellness room, andergonomic workspaces.
• Time Off & Giving Back: 12 paid holidays, generous PTO, and up to 8 hours paid volunteer time—because balance matters.
• Support for Your Whole Life: Comprehensive health, dental, and vision coverage, benefits for domestic partners, paid parental leave, and compassionate time off for life events—because caring for your loved ones matters.
• Fun & Community: We encourage team connection and celebration, from office events to informal get-togethers and virtual hangouts—exact activities vary by team.