Manager, Digital Content and Social Strategy, Marketing, Film, & TV - Masterworks

New York City, NY (On-site)

$70K/yr – $75K/yrManager4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own social narrative and community growth across platforms, tying content strategy to engagement metrics and fan-driven storytelling.

  • Growth & Community Management: Lead social copy, brand voice, and community engagement across platforms.
  • Content Discovery: Optimize audio/video metadata with SEO and Generative Engine Optimization for better discoverability.
  • Cross-Platform Strategy: Own social strategy across Instagram, TikTok, YouTube, X and emerging channels.

Job Description

Own social narrative and community growth across platforms, tying content strategy to engagement metrics and fan-driven storytelling.

  • Growth & Community Management: Lead social copy, brand voice, and community engagement across platforms.
  • Content Discovery: Optimize audio/video metadata with SEO and Generative Engine Optimization for better discoverability.
  • Cross-Platform Strategy: Own social strategy across Instagram, TikTok, YouTube, X and emerging channels.
  • Reporting & Insights: Prepare executive-ready reports and analyze performance to inform decisions.
  • Performance Tracking: Monitor posts, channels, engagement, and audience reach to shape tactics.
  • Creative Alignment: Translate fan-generated content into scalable briefs and campaigns.
  • Trend Responsiveness: Stay ahead of platform updates and cultural moments for real-time content opportunities.
  • UGC & Content Creation: Produce compelling organic content from events and pop-culture moments.
  • Digital Media Fluency: Use KPIs like impressions, CTR, CPMs to guide optimization.
  • Competitive Intelligence: Track competitors and share actionable insights with the team.

Requirements

  • Have 4-6 years of hands-on experience developing content for social media accounts + running point on digital campaigns from strategy to execution.
  • Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through
  • Proficiency with Adobe Suite programs including Photoshop – to create new visually captivating basic content in a short timeframe
  • Prior experience in entertainment, film/TV, music, or media environments is strongly preferred
  • Experience using CapCut and Edits
  • Proven track record working with social media agencies, influencers and external content creators including fluency with negotiation and deadlines
  • Experience with web analytics tools and managing ad platforms in Google Analytics, Meta Business Manager, Tik Tok for Business, etc.
  • Fluency in paid and organic social-understanding how content, media, and platform algorithms work together to drive performance

Preferred

  • Prior experience in entertainment, film/TV, music, or media environments is strongly preferred
  • Strong experience briefing creative consultants and agencies to produce attractive, effective content, with the ability to guide concept development, oversee execution, and ensure deliverables support broader digital and social campaign strategies.
  • Proficiency with Adobe Suite programs including Photoshop – to create new visually captivating basic content in a short timeframe
  • Experience using CapCut and Edits
  • Proven track record working with social media agencies, influencers and external content creators including fluency with negotiation and deadlines
  • Experience with web analytics tools and managing ad platforms in Google Analytics, Meta Business Manager, Tik Tok for Business, etc.
  • Fluency in paid and organic social-understanding how content, media, and platform algorithms work together to drive performance
  • Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through

Benefits

  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.
  • The space to accelerate progress, positively disrupt, and create what happens next
  • Time off for a winter recess
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