Manager, Data & Insights, Email Marketing

New York City, NY (On-site)

$124K/yr – $135K/yrManager5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own data driven email analytics and experimentation to drive quarterly targets, with cross team collaboration and scalable dashboards.

  • Deliver the email program narrative with automated reporting and dashboards.
  • Lead an ongoing experimentation approach to lift channel performance with measurable hypotheses.
  • Partner with ML, eng and product to test models, set thresholds, and ensure data accuracy for decision making.

Job Description

Responsibilities

  • You will work with the Media team to build the weekly, monthly, and quarterly narrative of Marketing Email performance. You will build automated dashboards and decks to support this narrative and aid in reporting.
  • You will forecast metrics each year, and help the team optimize the channed to achieve their quarterly and yearly goals.
  • You will facilitate a continuous experimentation strategy aimed at improving channel and program performance, setting measurable hypotheses, counter metrics, and working with the team to break-down and understand results.
  • You will work with the Machine Learning Science team to test efficacy of different models, and adjust dynamic thresholds based on data.
  • You will work closely with engineers to ensure data accuracy and availability.
  • You will build relationships across product, marketing, and messaging teams to execute the strategy and vision of the email program.
  • You will support data-oriented analyses, produce insights useful to the business, and present to partners and leaders across the organization.
  • You will demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

  • 5+ years of experience working on data analytics or data science teams where you analyzed time series trends, generated insights that drove decision-making, and developed tools that democratized data for partners throughout the company
  • 1+ year of experience doing marketing analytics or working with email data.
  • 5+ years of experience applying statistics to strategic problems
  • Mastery of SQL and experience working in Google BigQuery, AWS, or other big data environments
  • 5+ years of experience with data visualization tools like Mode or Tableau

Preferred

  • Mastery of Python or R
  • 5+ years of experience with digital experimentation
  • 3+ years of working in lifecycle and email marketing, experience with ESPs (Klaviyo, MailChimp, Responsys)
  • Experience using A/B testing to optimize performance, improving deliverability, and turning subscriber data into actionable marketing strategies.
  • Mastery of version control (Github, code review)

Benefits

  • benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
  • The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws.
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The New York Times

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The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society. Our reporters, columnists, editors, engineers, designers, data analysts, developers and marketers breathe life into the most important topics of our time and tell stories that might otherwise go untold. Whether bringing new truths to light with our reporting, building innovative products that deliver a best-in-class digital experience, or analyzing data to understand how we can best serve our readers, our people power the world’s top destination for journalism. Working at The Times means envisioning and developing the future of journalism. Bring your passion, perspective and experience and join us as we seek the truth and help people understand the world. Check out our career opportunities (nytco.com/careers) and follow our page to connect with Times employees, journalists and readers.

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