Manager, Data & Insights, Email Marketing

New York City, NY (On-site)

$124K/yr – $135K/yrManagerFull time

Posted 4 weeks ago

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Job Description

Responsibilities

  • You will work with the Media team to build the weekly, monthly, and quarterly narrative of Marketing Email performance. You will build automated dashboards and decks to support this narrative and aid in reporting.
  • You will forecast metrics each year, and help the team optimize the channed to achieve their quarterly and yearly goals.
  • You will facilitate a continuous experimentation strategy aimed at improving channel and program performance, setting measurable hypotheses, counter metrics, and working with the team to break-down and understand results.
  • You will work with the Machine Learning Science team to test efficacy of different models, and adjust dynamic thresholds based on data.
  • You will work closely with engineers to ensure data accuracy and availability.
  • You will build relationships across product, marketing, and messaging teams to execute the strategy and vision of the email program.
  • You will support data-oriented analyses, produce insights useful to the business, and present to partners and leaders across the organization
  • You will demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

  • 5+ years of experience working on data analytics or data science teams where you analyzed time series trends, generated insights that drove decision-making, and developed tools that democratized data for partners throughout the company
  • 1+ year of experience doing marketing analytics or working with email data.
  • 5+ years of experience applying statistics to strategic problems
  • Mastery of SQL and experience working in Google BigQuery, AWS, or other big data environments
  • 5+ years of experience with data visualization tools like Mode or Tableau

Preferred

  • Mastery of Python or R
  • 5+ years of experience with digital experimentation
  • 3+ years of working in lifecycle and email marketing, experience with ESPs (Klaviyo, MailChimp, Responsys)
  • Experience using A/B testing to optimize performance, improving deliverability, and turning subscriber data into actionable marketing strategies.
  • Mastery of version control (Github, code review)
The New York Times logo

The New York Times

The New York Times has been fulfilling its mission to “seek the truth and help people understand the world” for nearly 170 years by delivering world-class journalism. More recently, this mission has been augmented by a deep investment in digital subscriptions and products. All of this has culminated in nearly seven million subscribers using The New York Times to read news, enjoy games, try recipes, and listen to podcasts. As The New York Times seeks to become “ a world class digital media business ” we are expanding our investment in engineering.

New York, New York, USA
102 employees (35 in marketing)

Traffic Signals

Monthly Visitors
713.1K
Traffic Source Mix
Search
48.1%
Direct
39.3%
Referral
8%
Social
4%
Paid
0.5%

Headcount Trend

Current headcount: ~102

Marketing Team

Marketing Team Size
27 (26% of company)
Marketing Roles Posted (Last 30 Days)
1

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