Manager Creative Design Services, Marketing PR, FT, 08:30A-5P

Coral Gables, FL (On-site)

$91K/yr – $118K/yrManager7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the creative direction for Baptist Health marketing, coordinating a multi-disciplinary design and production team to deliver cross-media campaigns that reinforce brand and drive impact.

  • Creative leadership: shape campaigns across video, print, online, and experiential formats with a strong visual POV and modern storytelling.
  • Team ownership: mentor designers, copywriters, and production staff to maintain steady output and quality across platforms.
  • Channel and asset parity: ensure consistency and efficiency across media, balancing art direction, photography, and illustrations with AI augmentation when appropriate.

Job Description

Responsibilities

  • To execute and lead a creative vision to support Baptist Health‘s marketing communication initiatives, concepting and executing campaigns, managing the work of a graphic design and creative services team across multi-media executions and digital platforms. Estimated salary range for this position is $91132.84 - $118472.69 / year depending on experience.

Requirements

  • Bachelors.
  • At least seven years of relevant experience supported by strong portfolio.
  • Demonstrated proficiency in executing concepts across multiple media platforms, including video, online, print, and dimensional formats.
  • Must have working knowledge of developing original photography (assignment and art direction) and illustration (assignment and art direction).
  • Proven successful background managing and mentoring a team of designers, copywriters, and production staff.
  • Must have a strong visual point-of-view for the current state and future state of marketing communications.
  • Maintains demonstrated competency in the use of AI tools to enhance work quality, productivity, and efficiency; appropriately incorporates AI into daily responsibilities while exercising required human judgment, oversight, and adherence to all Baptist Health standards and policies.
  • Minimum Required Experience: 7 Years

Benefits

  • Career growth and development opportunities, with clear pathways and ongoing support
  • Comprehensive health and wellness resources that go beyond traditional benefits
  • A wellness program that can help employees eliminate their medical plan deductible, reducing out-of-pocket healthcare costs
  • Tuition reimbursement to support continued learning and advancement
  • And so much more
Baptist Health logo

Baptist Health

3.8 Glassdoor

Baptist Health South Florida is the region’s largest not-for-profit healthcare organization with 12 hospitals, more than 29,000 employees, 4,500 physicians, and 200 outpatient centers, urgent care facilities, and physician practices spanning across Miami-Dade, Monroe, Broward, and Palm Beach counties. Baptist Health has internationally renowned institutes in cancer care, heart and vascular care, brain and spine care and orthopedic care. Baptist Health is supported by philanthropy and committed to its faith-based charitable mission of medical excellence.Our mission, vision, and values make us who we are at Baptist Health and are at the center of everything we do. At Baptist Health, we positively impact the human experience for patients, employees, and physicians. Our success comes from a culture of quality and dedication that is instilled into every member of the Baptist Health family.This year, and for 25 years, we’ve been named one of Fortune’s 100 Best Companies to Work For, based on employee feedback. We’ve also been recognized as one of America’s Most Innovative Companies and People Magazine included us in its list of Companies That Care. Based on the U.S. News & World Report 2025-2026 Best Hospital Rankings, Baptist Health is the most awarded healthcare system in South Florida, with its hospitals and institutes earning 63 high-performing honors.But really, the reason we’re excited to come to work is the people.Working together, we form personal connections with our colleagues that are stronger than most of us have experienced at other jobs. We develop caring relationships with our patients and their families that go beyond just delivering healthcare. After all, we know what it’s like to be in their shoes. Many of us have been patients here and have had family members as patients here. We’re committed to delivering quality care in the most Join our Talent Community and stay up to date on our career opportunities! https://bit.ly/3Zyh7hY

Founded in 1990
Miami, Florida, USA
19K employees (230 in marketing)
77% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
707K
Monthly Google Ads Budget
$450.5K
Traffic Source Mix
Search
48.8%
Direct
40.7%
Referral
8.2%
Social
1.5%
Paid
0.8%

Headcount Trend

Current headcount: ~18.8K

Marketing Team

Marketing Team Size
168 (1% of company)
Median Career Experience
15.5 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
3

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