Responsibilities

• Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery
• Ultimate oversight for all day-to-day Commerce budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
• Responsible for presenting recommendations, soliciting feedback, and directing the Analyst(s) to apply client feedback to campaigns
• Actively contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• Review paperwork necessary for purchase authorization and ensure vendor counter signature is received
• QA all campaign components prior to launch (dayparting, bids, budget, targeting parameters, correct creative)
• Recommend campaign adjustments based on performance trends
• Client communication over performance amidst competitive landscape
• Development and recommendation of optimizations and/or testing plans (e.g. new vendors, new targeting segments, new types of creative to test, new flighting strategy, test and learn agenda)
• Responsible for campaign reporting and developing strategic insights with clear actionable items