Responsibilities

• Develop insight-backed retail media strategies for the agency’s CPG clients across national and regional retailers using our proprietary Marilyn Predictive Commerce Intelligence platform, historical client data, and other relevant tools
• Manage in-platform team and have advanced knowledge of retail media platforms
• Retailer relationship management (JBP involvement, Annual Meetings, etc.)
• Build collaborative relationships with key client stakeholders and partner agencies – working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basis
• Foster relationships with key stakeholders at assigned retailers and key vendors, and establish the agency and its clients as best-in-class partners (e.g. securing first-look access to beta and test & learn opportunities)
• Keep up to date with and vet emerging platforms, retail media vendors, and innovation trends specific to national and regional retailers, and regularly share new opportunities with our clients
• Collaborate with the Media Activation and Customer Development teams to oversee the execution and optimization of all media plans, ensuring they are within budget, on time, and meeting desired performance benchmarks
• Develop POVs for our clients on the value of different media vehicles as applied to assigned retailers
• Partner with the National Media Team to share learnings and best practices, define and track performance
• Help define and continuously improve our media strategy product and service offerings

Requirements

• Experience in developing strong and effective retail media strategies
• Knowledge of self and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Amazon, WMC, Instacart, etc.)
• Strong existing relationships with key personnel at national or regional retailers and/or key vendors is a plus, but not required
• Ambitious self-starter who takes great pride and ownership of his/her work
• Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
• Creative and strategic thinker who gets excited about taking on and solving complex challenges
• Dissatisfied with the status quo, always thinking of ways to improve and grow
• Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms to deliver these insights
• Understanding of Taxonomy

Nice to Have

• Platform (HOK) experience is preferred.

Benefits

• best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
• The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
• We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.
• You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.