Responsibilities

• Brand Strategy & Life Sciences Expertise - Developing and stewarding brand and marketing strategies for Life Sciences clients - including pharmaceutical, biotech, and medtech organizations - from initial launch through ongoing optimization.
• Translating complex scientific and clinical narratives into compelling, audience-appropriate brand positionings and creative briefs for HCP, patient, payer, and caregiver audiences.
• Developing hard working omni-channel GTM strategies and customer journeys to drive desired audience mindsets and behaviors.
• Leading brand architecture work, including portfolio positioning, naming frameworks, and visual/verbal identity systems in partnership with creative leads.
• Applying deep familiarity with FDA/regulatory constraints, MLR review processes, and fair balance requirements to ensure brand work is both bold and compliant.
• Monitoring competitive landscape, category trends, and cultural shifts within Life Sciences to bring proactive strategic recommendations to clients.
• Developing audience insights leveraging traditional and innovative research and database approaches.
• Project Leadership & Cross-Functional Team Management - Owning end-to-end project management for brand strategy engagements - including scoping, workplan development, milestone tracking, and delivery against agreed timelines.
• Leading and coordinating cross-functional project teams spanning strategy, creative, UX/CX, data & analytics, and technology disciplines, ensuring alignment and momentum across workstreams.
• Facilitating workshops, co-creation sessions, and working sessions with both client and internal teams, driving to decisions and clear next steps.