Responsibilities

• Lead cross-functional teams to execute the brand vision and strategy.
• Lead weekly 360 meetings with key and senior stakeholders across digital gaming, content, toy, CPX, LBE and Partnerships.
• Create brand narratives and marketing activations; be the key point of contact for Mattel’s Inter Agency Team (IAT).
• Translate brand strategy into campaigns, content, and activations; plan and execute integrated marketing plans across digital, retail, social, influencer, events, PR.
• Manage media strategy in partnership with regional marketing leads and collaborate with the creative team on ads and storytelling assets.
• Ensure creative execution stays aligned with brand positioning via brand guardrails and product highlights.
• Develop content in partnership with Mattel Studios to ensure brand objectives and alignment.
• Serve as cross-functional integrator between content, product, experiences, retail, and marketing.
• Track and report on campaign performance (awareness, engagement, conversion) and brand health through consumer engagement, sales performance, and cultural impact.

Requirements

• 6+ years of experience in marketing, with a minimum 3 years in brand marketing.
• Experience with franchise management/marketing, content marketing, retail/commercial marketing, social media marketing, PR & influencer marketing valued
• Strategic thinking: Ability to define brand vision and multi-year roadmaps.
• Consumer insights & research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations
• Thorough understanding of marketing mix and KPIs
• Bold thinker with a finger on the pulse of culture. Can balance creative & innovative thinking with data and KPIs
• Thrives in a fast-paced and creative environment
• Cross-functional leadership: Skilled at influencing Entertainment, Product, Marketing, and Franchise teams without direct authority.
• Financial acumen: Experience with P&L at the brand or category level.
• Communication skills: Excellent at storytelling, presentations, and influencing senior leadership.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel

Preferred

• Valued: experience with influencer marketing
• Interest in cross-category activation across toys, entertainment and experiences