Own the brand vision and execution across franchises, translating strategy into campaigns and activations while leading cross-functional teams and tracking brand health and campaign performance.

• Responsibilities: Define the long-term brand vision, positioning, and cross-category strategy.
• Responsibilities: Develop and execute strategies that accelerate brand awareness, drive launches and grow the full franchise business.
• Responsibilities: Be the primary face of the brand, internally and externally, leading cross-franchise teams to execute the brand vision and brand strategy.
• Responsibilities: Lead weekly 360 meetings with key and senior level stakeholders across digital gaming, content, toy, CPX, LBE and Partnerships.
• Responsibilities: Lead the creation of brand narratives and marketing activations, and be the key point of contact for Mattel’s new Inter Agency Team (IAT).
• Responsibilities: Plan brand moments (anniversaries, entertainment launches, retail programs) that support all lines of business.
• Responsibilities: Translate brand strategy into campaigns, content, and activations.
• Responsibilities: Plan and execute integrated marketing plans (digital, retail, social, influencer, events, PR).
• Responsibilities: Manage media strategy in partnership with regional marketing leads and creative production in partnership with creative team (ads, visuals, storytelling assets).
• Responsibilities: Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlights.

• Requirements: 6+ years of experience in marketing, with a minimum 3 years in brand marketing.
• Requirements: Experience with franchise management/marketing, content marketing, retail/commercial marketing, social media marketing, PR & influencer marketing valued
• Requirements: Strategic thinking: Ability to define brand vision and multi-year roadmaps.
• Requirements: Consumer insights & research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations
• Requirements: Thorough understanding of marketing mix and KPIs
• Requirements: Cross-functional leadership: Skilled at influencing Entertainment, Product, Marketing, and Franchise teams without direct authority.
• Requirements: Financial acumen: Experience with P&L at the brand or category level.
• Requirements: Communication skills: Excellent at storytelling, presentations, and influencing senior leadership.
• Requirements: Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel

• Preferred: Experience with franchise management/marketing, content marketing, retail/commercial marketing, social media marketing, PR & influencer marketing valued

• Benefits: comprehensive benefits
• Benefits: Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.