Responsibilities

• Ecomm & Drop Execution – Support creative development, strategy planning, and production for Tier 1 projects and key launches
• Coordinate with PM on site, CRM, and SEO asset planning aligned to brand hierarchy and consumer journey
• Partner with licensors and brand teams on creative reviews and approvals for assigned projects
• Track timelines, process milestones, asset needs, and cross-functional coordination
• Organic & Paid Social Leadership – Support social strategy execution and creative cadence for Mattel Creations (12+ organic executions per month)
• Coordinate development of paid performance concepts (up to 10 concepts/month and 60 executions)
• Serve as day-to-day contact for social agency partners
• Collaborate with Creative on platform-native execution and storytelling
• Align with Brand and eCommerce teams on calendar planning and priorities
• Gather insights and support campaign readouts and post-mortems
• Bespoke Drops & Activations – Support creative development, execution, and production for bespoke drops and integrated campaigns
• Assist with partner engagement initiatives and activations (e.g., Revealed, holiday campaigns, SDCC, partner events)
• Coordinate day-to-day workflow between agency, internal teams, and cross-functional stakeholders
• Support product asset execution for key tentpole moments
• Operational & Agency Leadership – Support agency scope planning and resource coordination
• Track budgets and production workflows across initiatives
• Intake briefs, open jobs, and coordinate agency kickoffs
• Manage publishing coordination and asset management processes
• Ensure deliverables align with briefs, legal requirements, brand standards, and quality expectations

Requirements

• 10+ years in marketing, advertising, operations, or program management leading cross-functional teams
• Highly analytical and creative mind with ability to distill complex concepts and ideas into succinct solutions
• Strong understanding of industry, category, and media landscape
• Strong interpersonal skills that encourage cooperation and problem solving
• Possess a growth mindset, positive attitude and a passion to succeed in a fast-paced, matrixed organization
• Relentless curiosity, creating a culture of insight and innovation

Preferred

• growth mindset
• relentless curiosity
• Inspiring, motivating, empathetic team leader
• positive attitude and a passion to succeed in a fast-paced, matrixed organization

Benefits

• competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.