Manager, Advocacy and Influencer, CeraVe at L'Oréal | USA | $98K/yr – $140K/yr

L'Oréal

Manager, Advocacy and Influencer, CeraVe

USA (Hybrid)

$98K/yr – $140K/yrManager3+ years expFull time

Posted 3 months ago

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Job Summary

Lead advocacy and influencer marketing for CeraVe, coordinating strategy, creator partnerships, and cross-functional activation to drive awareness and conversion.

Own end-to-end influencer strategy and campaign execution for CeraVe.
Must-have: 3+ years in marketing, social media, or influencer/PR with agency or in-house.
Standout: Proven creator relationships and collaboration with cross-functional teams (Marketing, Media, CDMO).

Job Description

Responsibilities

Support the execution of Advocacy & Influencer strategy to drive awareness and conversion to support key business priorities
Brief influencer agency, with go-to-market strategy for national, retailer and trend campaigns. Follow through campaign execution with creator casting, negotiation, briefing, Values Matching and content quality review for approximately 40 influencers a month.
Identify new and emerging influencers while simultaneously maintaining and growing relationships with key influencers and influencer management companies
Collaborate with Marketing and Media departments on all paid influencer campaigns and activations to ensure alignment for maximum reach and results across organic, paid and earned (when boosting found UGC)
Partner with CDMO to identify trending creators and content pillars for both trend and anchor briefs
Work closely with Brand Engagement team to ensure influencer activation and brand messaging is aligned across earned/owned/influencer touchpoints
Responsible for content boosting codes and tracking
Assist Director and AVP with development of reports and presentations for company & divisional leaders
Co-Develop and deliver Marketing Plans & Brand Engagement recaps
Analyze and share insights from the L’Oreal USA CDMO reports that highlight influencer activity internally and externally

Requirements

3+ years of experience in Marketing, Social Media, Influencer and/or PR/communications in agency or in-house, excluding internships. Experience in skin a plus.
Bachelor’s degree in related field
Strong written, oral, and interpersonal communication skills
Well-versed in the influencer space, including familiar with key talent and content trends
In-depth knowledge and experience with all major social media platforms, including TikTok, Instagram/Facebook, YouTube, Pinterest, SnapChat and emerging platforms
Able to work in a fast-paced, dynamic environment, both independently and as part of a cross-functional team
Strong understanding and passion for the beauty and cosmetic industry
Strong relationship with creators and management teams
Strong understanding in budget management
Ability to prioritize and multi-task

Benefits

Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Compensation: Salary range based on experience and a comprehensive benefits package (Medical, Dental, Vision, 401K, Pension Plan).
Hybrid Work Policy: Enjoy flexibility with our "3 Days in Office, 2 Days Work from Home" policy.
Work-Life Balance: Flexible time off, including paid company holidays, vacation buy program, volunteer time, and Summer Fridays.
Exclusive Perks: VIP access to L’Oréal’s internal shop for discounted products and a monthly mobile allowance.
Growth & Development: Unlimited access to e-learnings, mentorship programs, and "Lunch & Learn" sessions.
Culture of Inclusion: Access to Employee Resource Groups (Think Tanks and Innovation Squads) and comprehensive Mental Health & Wellness programs.

L'Oréal

4.2 Glassdoor

No.1 Beauty Group Worldwide.No.1 most innovative company in Europe (Fortune's ranking).We are 90K employees across 150 countries on five continents, united by our shared purpose: creating the beauty that moves the world. Our 37 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. This diverse portfolio includes brands like Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Aesop, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our goal is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.That’s about us... now what about you? You are driven and up for a challenge! You’re passionate about putting your best foot forward, but you’re not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we’re always looking for new people to join our teams.If you are ready to take charge of your career and join us, you’re one click away: https://careers.loreal.com/en_US/contentInterested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.Freedom to go beyond, that’s the beauty of L’Oréal.

Founded in 1995

Clichy, Île-de-France, FRA

91K employees (14,463 in marketing)

www.loreal.com

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92% CEO approval