Responsibilities

• Strong executor and consultative partner within a defined scope. Develop strategic plans and execute managed-service and self-service campaigns, acting as a consultative expert.
• Collaborate with Sales and Account teams to develop strategic, data-driven media proposals aligned with client objectives.
• Attend and lead external advertiser and agency calls, demonstrating expertise in media tactics, audience strategy, and campaign stewardship.
• Deeply understand and apply media types, including paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics.
• Communicate campaign performance metrics, insights, and optimization recommendations regularly with internal and external stakeholders.
• Adhere to internal SLAs and QA processes, ensuring seamless campaign launches and high-quality client experiences.
• Confidently presents strategic upsell recommendations to drive incremental revenue.
• Demonstrates strong executive presence when presenting upsell opportunities to clients and agencies.
• Partner cross-functionally to traffic campaigns effectively across various ad technology platforms.
• Troubleshoot and resolve campaign issues promptly, ensuring optimal campaign performance.

Requirements

• Bachelor’s Degree in Business, Marketing, Communication, or related area.
• 3+ years of experience managing digital media campaigns or consulting on digital campaigns across display, video, social, search, and programmatic.
• Deep understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.) and media math for optimization.
• Proven client-facing experience with proactive risk identification and solution development.
• Excellent verbal and written communication, with strong presentation skills.
• Strong project management capabilities and ability to thrive under pressure, managing multiple priorities.
• High comfort navigating rapidly evolving environments and ambiguous situations.
• Strong proficiency with Microsoft Excel, PowerPoint, Word, Outlook, and familiarity with Salesforce, JIRA, Tableau, SQL, Power BI.

Preferred

• Master’s Degree in Business, Marketing, Communication, or related field.
• Extensive experience in programmatic advertising, including knowledge of DSPs, DMPs, and ad exchanges.
• Proven track record of influencing advertiser investments in media strategies.

Benefits

• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• The amount you receive depends on your job classification and length of employment.
• It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
• Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates.