Loyalty and Customer Engagement Product Manager
First Citizens Bank
Raleigh, NC (Remote)
In-houseFull-timeMid level
6 days ago
Loyalty & CRM Specialist
Mattoon, IL (On-site)
$44K/yr – $49K/yrMid Level2+ years expFull time
Posted 6 weeks ago
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Job Summary
Own end-to-end CRM and loyalty campaign execution with calendar discipline, cross‑functional coordination, and documented SOPs to hit timelines and compliance.
- Campaign Execution ownership: Lead the build, QA, and deployment of CRM and loyalty campaigns across platforms
- Process & Documentation: Standardize campaign setup, document improvements, and train new teammates
- Cross-Functional Alignment: Coordinate with Marketing IT Merchandising Finance and vendors to align offers, creative, and approvals
Job Description
Own end-to-end CRM and loyalty campaign execution with calendar discipline, cross‑functional coordination, and documented SOPs to hit timelines and compliance.
- Campaign Execution: Lead the build, QA, and deployment of CRM and loyalty campaigns across marketing platforms
- Process & Documentation: Lead development, documentation, and ongoing improvement of CRM and loyalty SOPs
- Cross-Functional Alignment: Partner closely with Marketing, Merchandising, IT, Finance, and external vendors
