Responsibilities

• Support the execution of local marketing strategies and programs that align to Consumer Tax business objectives across company-owned and franchise locations
• Partner with cross-functional Marketing teams to localize and activate national and regional marketing campaigns within assigned markets
• Coordinate field marketing programs and enablement efforts, ensuring offices have the tools, resources, and guidance needed to execute effectively
• Support the planning and execution of local brand activations, community events, sponsorships, and grassroots marketing programs that increase brand awareness and customer engagement within key markets
• Collaborate with Retail Operations, Franchise Leadership, and Field Teams to support the adoption and execution of local marketing initiatives
• Manage day-to-day administration of local marketing programs, platforms, and processes that support market-level activation, community engagement, and brand visibility
• Develop and maintain field-facing communications, toolkits, playbooks, training materials, and marketing resources to support consistent execution
• Monitor local marketing performance and partner with Analytics and Marketing teams to evaluate program effectiveness and identify opportunities for optimization
• Coordinate with agencies, vendors, and external partners to support the execution of local marketing programs and initiatives

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years of experience in local marketing, field marketing, retail marketing, integrated marketing, or related marketing roles
• Ability to travel up to 25% during peak periods to support field engagement, market visits, local events, training, and business initiatives
• Experience supporting multi-location retail, franchise, or consumer-focused marketing programs
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
• Demonstrated ability to work cross-functionally and build effective partnerships across a matrixed organization
• Knowledge of local marketing principles, campaign execution, and field enablement best practices
• Experience using data and insights to evaluate program performance and inform recommendations
• Excellent written and verbal communication skills
• Strong organizational skills and attention to detail

Preferred

• Experience working with agencies, vendors, or external partners preferred

Benefits

• competitive pay, comprehensive benefits, and support for life both in and outside of work
• Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.