Responsibilities

• Create must-have Lincoln product by being the Lincoln Product Marketing expert for your specific vehicle program milestones and volume planning.
• Responsible for providing Voice-of-the-Customer input and achieving all Marketing deliverables for future model Lincoln programs. SME on the current and future segment and competitive set.
• Product Marketing lead on Lincoln product related studies finding opportunities to simplify and modernize including offering strategy questions, contribution margin improvement actions, complexity reduction actions, and product reviews.
• Define and own the Market Equation development that includes product, packaging, pricing actions, as well as program volumes and take rates to maximize customer desirability and company/dealer profitability.
• Integration of market brand strategy into vehicle line product assumptions.
• Work with the market research team to coordinate key market research events, including event planning, participation and report–out. Responsible for advocating key research finding into product development and design processes.
• Ensure an outstanding hand-over of Marketing responsibilities and product knowledge as vehicles move from future to current (launch) model; Support Brand Marketing efforts, including Immersion and Event support.
• Champion team efforts and presentation materials for Key Retailer interfaces
• Assess commodity/feature take rates to ensure fastest selling features are in the market to guide accurate financial forecasting

Requirements

• Strong analytical and financial skills; able to use data to tell a story and to understand customer behavior
• Extraordinary teamwork and collaborative skills and demonstrated behaviors
• Strong Excel, PowerPoint, and communication skills
• Demonstrate leadership through influencing and collaboration across the organization including Digital Product, Field Ops, Training, Finance, Pricing, Comms, PR & other internal stakeholders, as well as retailers and other external partners
• Ability to "free-think" and be innovative regarding strategic and tactical business opportunities and issues
• Ability to act with urgency, simplify complex issues & develop a compelling point of view
• Ability to persuasively make a case for change that leads to action
• Understanding of Marketing Product Development process
• Understanding of the US Marketing & Sales Operations and US consumer/retailer wants and needs
• Abilty to quickly master internal data sources, tools and dashboards

Preferred

• Understanding of Marketing Product Development process
• Understanding of the US Marketing & Sales Operations and US consumer/retailer wants and needs
• Abilty to quickly master internal data sources, tools and dashboards

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.