Lifecycle Marketing Manager
Europe Express
Lynnwood, WA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
2 days ago
LIFECYCLE & RETENTION STRATEGIST (Klaviyo)
USA (Remote)
Salary Not AvailableSenior Level4+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end lifecycle retention across email, SMS, loyalty, and direct mail for multiple fast-growing eCommerce brands, shaping engagement and value through structured calendars, segmentation, and data-driven experiments while leading and mentoring the team.
- Lifecycle ownership across channels, with audience journeys and automated flows driving revenue and LTV.
- Lead rigorous testing and optimization across creative, cadence, offers, and segments to translate insights into action.
- Mentor junior teammates and partner with design, copy, and account teams to deliver high-impact programs.
Job Description
- Own the lifecycle roadmap across email, SMS, direct mail, and loyalty for a portfolio of 5 to 7 high-growth eCommerce brands
- Develop rolling 30-day campaign calendars aligned with product launches, promotions, and paid media activity
- Write clear, detailed copy briefs and flow outlines tailored to each brand's voice, tone, and audience
- Build segmentation frameworks and customer journey maps designed to maximize engagement and lifetime value
- Leverage AI tools and advanced analytics to uncover opportunities and improve workflow efficiency
- Delegate campaign and flow builds to Retention Coordinators, then review, QA, and deliver actionable feedback
- Coordinate with design and copy teams to keep assets and ClickUp timelines on track
- Mentor junior team members and actively contribute to growing their strategic and technical capabilities
- Analyze performance across deliverability, engagement, conversion rate, revenue per recipient, and cohort LTV
- Design and execute A/B and multivariate tests across creative, cadence, offers, and segments and translate results into clear next steps
- 4+ years of lifecycle and retention marketing experience, the majority within eCommerce or DTC
- Proven track record managing email and SMS programs that have directly contributed to measurable revenue growth
- Deep knowledge of Klaviyo including flows, segmentation, deliverability, and performance analysis
- Experience managing multiple client accounts simultaneously, preferably in an agency environment
- Strong analytical skills with the ability to interpret data, spot trends, and build a clear strategic response
- Solid understanding of the eCommerce retention tech ecosystem with the ability to make confident platform recommendations
- Experience briefing and managing creative and copy teams
- Excellent written and verbal communication skills including the ability to present strategy clearly to clients
- Comfortable working autonomously in a fast-paced remote environment
- Proficiency with ClickUp (Or similar project management platform), Slack, and GSuite
- Experience with SMS platforms such as Postscript or Attentive
- Hands-on experience implementing or managing loyalty and subscription tools
- Familiarity with direct mail as a retention channel
- Experience mentoring or managing junior team members
- Experience with other ESPs like Braze, Iterable, and Salesforce Marketing Cloud
ATTN Agency
5.0 Glassdoor
ATTN Agency is a full-funnel performance and growth marketing agency., , We amplify digitally native e-commerce brands' value through strategic and tactical media buying, data driven analysis, and unrivaled creative services., , We are a team of passionate and unparalleled digital marketers, who are driven to help our clients reach their goals and grow their businesses.
