Responsibilities

• Develop holistic understanding of our customer personas via independent research and partnering with other teams
• Pitch new content ideas that drive customer retention & topline revenue
• Make strategic decisions on copy and design, in partnership with copywriter & designer.
• Make strategic decisions on audiences, in partnership with Director
• Identify areas of opportunity across customer journey and execute via Email/SMS, Loyalty and/or Subscription program
• Manage external agency and contractor partners, ensuring they’re delivering on time and on brand
• Develop content calendar for Email/SMS, Loyalty and Subscription program
• Experience building out complex segmentation. Build accurate audiences & maintain consistency across sends
• Create and maintain weekly and monthly lifecycle dashboards
• Assist with cohort analysis and performance tracking

Requirements

• 4–6 years of experience in lifecycle, CRM, email, or retention marketing, ideally for a fast-growing subscription business in the D2C ecommerce space
• Experience with Email & SMS platforms such as Klaviyo, Postscript or similar
• Strong comfort with data and spreadsheets
• Comfortable working in a fast-paced, entrepreneurial environment
• Experience managing external agency partners and contractors
• Familiarity with Shopify ecosystem
• Experience in DTC, CPG, beauty, or wellness is strongly preferred

Preferred

• Agency experience