Senior Lifecycle Marketing Manager, Provider Marketing (Alma)
Spring Health
New York City, NY (Remote)
$122K/yr - $140K/yrIn-houseFull-timeSenior level6+ years exp.
1 day ago
Lifecycle & Retention Marketing Manager
Chicago, IL (On-site)
$90K/yr – $100K/yrSenior Level4+ years expFull time
Posted 3 months ago
Job Summary
Own end-to-end lifecycle marketing initiatives from research-driven persona insights to multichannel activation, including segmentation, content strategy, A/B testing, and partner management.
- Lead customer retention programs and lifecycle initiatives across Email, SMS, Loyalty, and Subscription
- Develop audiences, dashboards, and performance analyses to drive retention and growth
- Collaborate with copywriting and design to ensure on-brand, effective content
Job Description
Responsibilities
- Develop holistic understanding of our customer personas via independent research and partnering with other teams
- Pitch new content ideas that drive customer retention & topline revenue
- Make strategic decisions on copy and design, in partnership with copywriter & designer.
- Make strategic decisions on audiences, in partnership with Director
- Identify areas of opportunity across customer journey and execute via Email/SMS, Loyalty and/or Subscription program
- Manage external agency and contractor partners, ensuring they’re delivering on time and on brand
- Develop content calendar for Email/SMS, Loyalty and Subscription program
- Experience building out complex segmentation. Build accurate audiences & maintain consistency across sends
- Create and maintain weekly and monthly lifecycle dashboards
- Assist with cohort analysis and performance tracking
Requirements
- 4–6 years of experience in lifecycle, CRM, email, or retention marketing, ideally for a fast-growing subscription business in the D2C ecommerce space
- Experience with Email & SMS platforms such as Klaviyo, Postscript or similar
- Strong comfort with data and spreadsheets
- Comfortable working in a fast-paced, entrepreneurial environment
- Experience managing external agency partners and contractors
- Familiarity with Shopify ecosystem
- Experience in DTC, CPG, beauty, or wellness is strongly preferred
Preferred
- Agency experience
Salaries
Posted range
$90K/yr – $100K/yr
Taken straight from the job posting.
The middle of this range ($95K) is 33% below the median base salary for Senior Lifecycle Marketing Manager roles in the United States ($143K).
Senior Lifecycle Marketing Manager median pay in the United States
Most pay falls between $122K and $164K. Based on 40 salaries.
Marketing Team
Marketing Team Size
5 (36% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
543.8K
Monthly Google Ads Budget
$10
Traffic Source Mix
Search
24.3%
Direct
60.5%
Referral
5.5%
Social
7%
Paid
2.4%
Headcount Trend
Current headcount: ~14
News about Black Girl Vitamins
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