Responsibilities

• Build, schedule, and deploy email and SMS campaigns using the Listrak platform
• Manage promotional calendars aligned with merchandising, ecommerce, and store marketing priorities
• Ensure campaigns are executed accurately and on schedule
• Develop and maintain automated lifecycle journeys, including:
• Welcome series
• Abandoned cart/browse
• Post-purchase flows
• Replenishment reminders
• Win-back campaigns
• Loyalty and VIP communications
• Continuously optimize automation flows to improve conversion and customer engagement
• Build and manage customer segments based on behavior, purchase history, and engagement
• Implement dynamic content and personalization to improve relevance and revenue performance
• Support targeted messaging for new customer acquisition and retention initiatives
• Execute A/B and multivariate tests on subject lines, creative, send times, segmentation, and offers
• Analyze campaign performance and recommend improvements
• Optimize for KPIs including:
• Revenue per send
• Conversion rate
• Click rate
• List growth
• SMS engagement

Requirements

• 2–5 years’ experience in email and/or SMS marketing
• Hands-on experience with Listrak or a similar ESP/SMS platform (Klaviyo, Salesforce Marketing Cloud, Braze, etc.)
• Strong understanding of customer lifecycle marketing and retention strategies
• Experience with segmentation, automation workflows, and A/B testing
• Analytical mindset with ability to interpret performance data

Preferred

• Experience in retail or ecommerce
• Familiarity with CRM/CDP data integration
• Basic understanding of HTML email editing
• Experience working with marketing calendars and merchandising teams
• Experience with Listrak a huge plus!