Lifecycle Marketing Manager
Europe Express
Lynnwood, WA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
3 days ago
Lifecycle Marketing Manager
USA (Remote)
$109K/yr – $239K/yrSenior Level4+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own lifecycle marketing for prior applicants across email, SMS, push, and ringless voicemail, driving re-engagement and loan funding.
- Lifecycle Strategy: Design, prioritize, launch, and optimize journeys to boost engagement, funding, and revenue.
- Cross-Functional Delivery: Partner with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact initiatives.
- Audience & AI Personalization: Develop segmentation, channel mix, messaging, frequency, and AI-powered decisioning to improve engagement and performance.
Job Description
Own lifecycle marketing for prior applicants across email, SMS, push, and ringless voicemail, driving re-engagement and loan funding.
- Lifecycle Strategy: Design, prioritize, launch, and optimize journeys to boost engagement, funding, and revenue.
- Cross-Functional Delivery: Partner with Product, Engineering, Analytics, Creative, and Product Marketing to define requirements and execute high-impact initiatives.
- Audience & AI Personalization: Develop segmentation, channel mix, messaging, frequency, and AI-powered decisioning to improve engagement and performance.
- Campaign Execution: Build and maintain scalable campaigns within Iterable with high-quality execution and healthy channel performance.
- Performance & Forecasting: Analyze campaigns and funnels to identify opportunities, forecast impact, and guide optimizations.
- Measurement & Optimization: Use analytics to drive data-backed decisions and continuous improvement across lifecycle programs.
Upstart
3.5 Glassdoor
Upstart (NASDAQ: UPST) is the leading AI lending marketplace, connecting millions of consumers to more than 100 banks and credit unions that leverage Upstart’s AI models and cloud applications to deliver superior credit products. With Upstart AI, lenders can approve more borrowers at lower rates while delivering the exceptional digital-first experience customers demand. More than 90% of loans are fully automated, with no human intervention by Upstart. Founded in 2012, Upstart’s platform includes personal loans, automotive retail and refinance loans, home equity lines of credit, and small-dollar “relief” loans. Upstart is based in San Mateo, California. Upstart Network, Inc. NMLS #936133 | All mortgage lending conducted by Upstart Mortgage, LLC. NMLS #2443873nmlsconsumeraccess.org
Founded in 2012
San Mateo, California, USA
1.8K employees (77 in marketing)
50% recommend to a friend
73% CEO approval
Traffic Signals
Monthly Visitors
3.6M
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
26.4%
Direct
66%
Referral
6.2%
Social
0.4%
Paid
0.9%
Headcount Trend
Current headcount: ~1.8K
Marketing Team
Marketing Team Size
50 (3% of company)
Median Career Experience
12 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
3
People
Marketing Leadership
Chantal R.
Chief Marketing Officer , SVP Growth
At the company for 8 years 10 months
Cody Ryan
Vice President of Performance Marketing
At the company for 3 years 8 months
Gary L.
Vice President of Marketing
At the company for 5 years 11 months
Stephanie Worthington, CTSM
Head of Events and Field Marketing
At the company for 2 years 11 months
Funding
Total Funding
$3.4B
Last Raise
$1.5B
Post IPO Debt, 4 months ago
Funding History
- Nov 2025Post IPO Debt • $1.5B
- Sep 2025Post IPO Debt • $320M
- Aug 2025Post IPO Debt • $600M
