Lifecycle Marketing Manager

Lifecycle Marketing Manager – Oliveda

Culver City, CA (On-site)

$90K/yr – $130K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Own end to end CRM with email and SMS, driving revenue and retention across acquisition to winback for a premium beauty brand.

Lifecycle ownership: build and optimize automated flows and segmentation to personalize every touchpoint.
Campaign engine: plan and ship product launches, education, and storytelling with tight collaboration to lift engagement and LTV.
Testing and hygiene: run A/B tests and manage deliverability and list health to improve performance over time.

Own the overall email and SMS lifecycle strategy from acquisition through retention and winback.
Plan, build, and send campaigns that highlight product launches, education about olive‑tree actives, seasonal promotions, and brand storytelling.
Create and optimize automated lifecycle flows (welcome, quiz results, abandoned cart, post‑purchase, replenishment, winback, loyalty/VIP).
Develop segmentation strategies based on behavior, skin concerns, purchase history, and quiz data to deliver relevant, personalized messaging.
Set up, send, and optimize SMS campaigns and flows that complement email (alerts, launches, limited offers, reminders) while ensuring compliance.
Work in collaboration with our Revenue Campaign Manager to drive engagement and sales across all customer touchpoints.
Define testing roadmaps; run A/B tests (subject lines, send times, creative, offers, SMS copy) and systematize learnings.
Monitor and improve deliverability, list health, unsubscribe/spam complaint rates, and SMS opt‑out rates; maintain list hygiene.
Build regular performance reporting across lifecycle KPIs and present insights and recommendations to marketing leadership.
Collaborate with brand, creative, and social teams to maintain cohesive, on‑brand messaging around waterless beauty, olive‑tree actives, and impact projects.