Responsibilities

• Lead the strategy and development of email marketing, app push, and SMS campaigns including planning and content for the Miami Dolphins, Miami Open, Hard Rock Stadium, and Formula 1 Crypto.com Miami Grand Prix
• Meet, prepare, and deliver presentations to various departments as part of campaign planning
• Build campaigns and emails using Hubspot email builder and workflow automations
• Coordinate implementation with creative and design team
• Track campaign performance and share insights with key stakeholders
• Coordinate with CRM and digital team to ensure the objectives of campaigns are clear
• Coach and mentor the lifecycle team, helping to promote innovation, curiosity, agility, and growth

Requirements

• Bachelor's degree in Communications, Marketing, Advertising, or a related field
• At least 4 years of email marketing experience, preferably within HubSpot or similar marketing automation platform
• Minimum of 2 years of experience leading and developing a team of at least two direct reports, with demonstrated ability to manage priorities, provide guidance, and drive results
• Experience with Google Analytics and Attentive or other text messaging platform
• Experience with digital marketing campaign management in an agency or corporate setting
• Strong copywriting/communication and presentation skills
• Analytical thinking and problem-solving abilities
• Organizational and time management skills