Responsibilities

• Lifecycle Marketing Manager lead for customer lifecycle and retention across email and SMS, owning campaign planning, audience segmentation, automated flows, testing strategy, and performance reporting.
• Develop and execute email and SMS marketing campaign strategies in alignment with business goals
• Build, manage, and optimize automated lifecycle flows (welcome series, abandonment, post purchase, etc.)
• Segment audiences based on customer behavior, lifecycle stage, purchase history, and engagement
• Conduct A/B tests on subject lines, content, offers, send times, etc. to enhance channel performance
• Analyze and report on channel performance to senior leadership
• Collaborate with broader marketing team to align on messaging across channels
• Work in partnership with creative team to ensure design upholds brand standards

Requirements

• 3-5 years of experience in email marketing, preferably within ecommerce
• Strong proficiency in Klaviyo
• Understanding of email performance metrics
• Experience with customer segmentation
• Strong analytical and organizational skills
• Excellent written and communication skills

Benefits

• Lots of growth potential and opportunities for advancement
• Direct access to leadership
• Comprehensive health insurance (medical, dental, and vision)
• Paid vacation and sick days
• Team outings and happy hours; lots of snacks and beverages
• A generous employee discount
• Modern, dog-friendly office