Lifecycle Marketing Manager

St. Louis, MO (Hybrid)

$85K/yr – $107K/yrMid Level5+ years expFull time

Posted 4 days ago

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Job Summary

Own lifecycle strategy and end-to-end campaigns within Marketing Cloud, translating strategy into automated journeys, testing, and optimization while collaborating across teams on data governance and delivery.

Lead lifecycle strategy and campaign deployment in Marketing Cloud
Build, QA, and optimize journeys and content
Collaborate with Digital Marketing, IT, and agency partners on governance and delivery

Job Description

Responsibilities

Own lifecycle strategy for assigned programs, determining program structure, audience definitions, cadence, and success criteria, including prospecting, nurture, pre-consultation, and client engagement journeys.
Partner with the broader Marketing Cloud team to shape the firm's overall lifecycle roadmap, journey design, and prioritization.
Translate strategy into Journey Builder automations, decision logic, and re-entry rules that reflect audience behavior and business goals.
Own A/B and multivariate testing roadmaps across subject lines, content, send time, and journey paths, and translate results into iterative improvements.
Build and deploy email campaigns in Salesforce Marketing Cloud using Email Studio, Content Builder, Journey Builder, and Automation Studio.
Configure and QA landing pages, forms, and CloudPages that support prospecting, event, and client engagement programs.
Own end-to-end campaign setup, including audience segmentation, data extensions, SQL queries, dynamic content, and send configuration.
Apply AI tools to accelerate copy iteration, subject line optimization, personalization, and QA.
Execute recurring and one-off client, prospect, and advisor-facing communications, including newsletters, event invitations, and lifecycle touchpoints.
Build and deploy sends on behalf of Focus Partners and affiliated firms, ensuring consistent quality, branding, and compliance across audiences.

Requirements

Bachelor's degree required; Marketing, Communications, Business, or related field preferred.
5+ years in email marketing, marketing automation, lifecycle marketing, or digital campaign execution.
Hands-on experience with Salesforce Marketing Cloud Engagement (formerly ExactTarget) is required, including Email Studio, Journey Builder, Automation Studio, and Content Builder. Experience withHubSpot is a plus.
Demonstrated experience contributing to lifecycle strategy and translating it into deployed campaigns and journeys.
Experience building and deploying campaigns in a shared platform environment with multiple contributors.
Experience supporting client-facing or regulated communications; financial services or wealth management experience preferred.
Familiarity with email deliverability principles, sender authentication (SPF/DKIM/DMARC), subscription management, and CAN-SPAM/GDPR compliance.
Track record of using AI tools (e.g., Copilot, Writer AI, Einstein) to accelerate campaign work.

Benefits

comprehensive benefits package, including but not limited to medical, dental, vision, life insurance, and 401(k).

Focus Financial Partners

4.5 Glassdoor

Focus is an interdependent network of wealth management, business management, and related financial services firms, rooted in a client-first approach and powered by the collective energy and capabilities of its many advisors and professionals. The Focus network includes wholly owned firms operated under the Focus Partners brand that reflect the company’s key business lines. Through a blend of innovative solutions, strong capital backing, and deep business expertise, Focus empowers its firms to achieve their business objectives by helping them to better serve their clients and advisors.

Founded in 2006

New York, New York, USA

1.3K employees (4 in marketing)

www.focusfinancialpartners.com

92% recommend to a friend

100% CEO approval