Lifecycle Marketing Manager at Dorsia | New York, USA | $105K/yr – $125K/yr

Dorsia

Lifecycle Marketing Manager

New York, USA (On-site)

$105K/yr – $125K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive Dorsia’s lifecycle marketing by leading end-to-end member journeys from onboarding to retention as a Lifecycle Marketing Manager.

Own and orchestrate lifecycle campaigns across email, SMS, push, and in-app channels.
Must-have: 4+ years in lifecycle/CRM or email marketing with luxury, hospitality, or tech.
Standout: Strong testing discipline and AI-assisted optimization to accelerate outcomes.

Job Description

Responsibilities

Own and manage a comprehensive O&O communications calendar, ensuring coordination, prioritization, and message consistency across email, SMS, push notifications, and in-app channels.
Develop and execute lifecycle campaigns spanning the full member journey — from onboarding and engagement through retention, win-back, and reactivation.
Partner with Creative and Content teams to develop on-brand, compelling messaging tailored to each stage of the member lifecycle.
Leverage data insights to segment Dorsia’s member base, tailoring messaging and offers that resonate with different member personas and behaviors.
Partner closely with the Data Analytics team to track engagement trends and revenue impacts, using findings to continuously refine segmentation strategy.
Develop journey maps and audience frameworks to inform channel strategy and personalization at scale.
Own and maintain a structured testing roadmap to systematically optimize lifecycle programs across timing, messaging, personalization, and channels.
Design and execute A/B and multivariate tests; document learnings and apply insights to drive continuous improvement.
Actively leverage AI tools to accelerate copywriting, audience segmentation, personalization, and campaign ideation — raising the output and velocity of the lifecycle program, while maintaining brand standards.
Stay current on industry trends, evolving lifecycle marketing best practices, and emerging AI capabilities, proactively bringing new ideas and approaches to the team.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
4+ years of experience in lifecycle, CRM, or email marketing — ideally within luxury, hospitality, or tech.
Strong understanding of marketing automation platforms; experience with Braze preferred.
Proficiency in data analysis with experience using tools like Looker and MixPanel.
Excellent project management skills with the ability to manage multiple initiatives simultaneously.
Exceptional copywriting and communication skills — both written and verbal — with a keen attention to detail and fluency in luxury brand messaging.
Proven ability to build and manage a testing roadmap and translate results into actionable strategy.
Demonstrated comfort using AI tools to accelerate marketing workflows — copywriting, segmentation, reporting, or campaign planning.
Experience owning lifecycle measurement frameworks and presenting performance insights to senior stakeholders.
Collaborative mindset with the ability to work cross-functionally in a fast-paced environment.
A passion for exceptional dining experiences and a commitment to enhancing the Dorsia member experience.

Preferred

Benefits

In-Person Matters
Lifestyle Hours
High Performance Culture
A Final Word

Dorsia

Recognizing the need for evolution in the hospitality industry, Dorsia leverages technology to create better experiences for operators and members alike. Members undergo a selective application process to gain access to Dorsia. Tastemakers, creatives, and avid travelers—our community values access to premium experiences, from dining to clubbing.Dorsia crafts seamless experiences for our membership community while also empowering operators through dynamic pricing and predictive analytics. By bridging the gap between members and operators, Dorsia ensures better outcomes for both parties.Members enjoy exclusive access to coveted reservations and enhanced dining experiences, while operators gain greater control and revenue optimization. Dorsia isn’t just a tech solution, it’s a transformative force reshaping the future of dining through collaboration and innovation.Founded by visionary entrepreneur Marc Lotenberg, Dorsia has quickly become a disruptor in the hospitality industry, leveraging technology to bridge the gap between operators and consumers.

Founded in 2021

Miami, Florida, USA

106 employees (11 in marketing)

www.dorsia.com