Lifecycle Marketing Manager

Amazon Web Services

Lifecycle Marketing Manager - Digital Strategy, Customer Experience - AWS Integrated Demand Center

New York, USA (Unknown)

$83K/yr – $152K/yrSenior Level5+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive end-to-end customer journey orchestration on AEP with hands-on implementation and reusable components.

Must-have: 5+ years of marketing experience with hands-on journey orchestration tools.
Standout: Cross-functional collaboration with TAA, MPO, CX, and Insights teams to deliver scalable components.

Job Description

Responsibilities

Lead end-to-end technical implementation of customer journeys in Adobe Experience Platform (AEP)
Build and configure journey orchestration workflows, segmentation logic, and personalization rules
Execute technical implementations based on journey frameworks and requirements from Digital Strategists
Implement shared foundations approach to enable scalable, reusable journey components
Ensure data integrity and proper integration across marketing technology stack
Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics
Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation
Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages
Provide technical feasibility and best practice input during journey design workshops and planning sessions
Contribute to journey strategy discussions with insights from platform capabilities and implementation experience
Support the development of next best action and next best content recommendation strategies
Collaborate on defining technical requirements and success metrics for Integrated Development Programs (IDPs)
Partner with CX team on customer journey progression metrics and reporting
Work closely with Channel (email, web, social, etc.) teams and Marketing Platform Operations (MPO) on campaign execution
Coordinate with marketing technology teams and sales demand generation teams to ensure seamless customer experiences
Collaborate with Customer Insights Leads to incorporate Voice of the Customer insights into technical implementations
Present technical implementations and results to stakeholders

Requirements

5+ years of professional non-internship marketing experience
Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance
Experience working in a fast-paced and highly cross-functional organization
Experience that includes strong analytical skills, attention to detail, and effective communication abilities
Hands-on experience with marketing automation platforms and customer journey orchestration tools

Preferred

Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Technical aptitude with ability to configure and troubleshoot marketing technology platforms

Benefits

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

Amazon Web Services

For almost 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. Amazon Web Services has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 81 Availability Zones (AZs) within 25 geographic regions, with announced plans for 21 more Availability Zones and seven more Amazon Web Services regions. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust Amazon Web Services to power their infrastructure, become more agile, and lower costs.

Beijing, CHN

aws.amazon.com/cn