Lifecycle Marketing Lead

New York City, NY (On-site)

$150K/yr – $300K/yrSenior Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own lifecycle marketing strategy and execution across activation, engagement, retention, reactivation, and growth, turning customer insights into measurable campaigns and experiments.

Lead cross-functional lifecycle programs from onboarding to reinvigorated usage
Define segments, triggers, and messaging to maximize activation and retention
Drive data-informed optimization through A/B testing and performance reporting

Job Description

Responsibilities

Own lifecycle marketing strategy across activation, engagement, retention, reactivation, and growth.
Design and launch email, in-product, and other lifecycle campaigns that move customers through key moments in the journey.
Map customer segments, lifecycle stages, behavioral triggers, and messaging opportunities.
Build onboarding and activation flows that help customers understand value quickly.
Develop retention and re-engagement programs that bring customers back with relevant, useful communication.
Write clear, compelling lifecycle copy that reflects Rylo’s voice and gives customers a reason to act.
Partner with product, growth, data, and customer-facing teams to understand user behavior and identify opportunities.
Define campaign goals, track performance, and report on results across key lifecycle metrics.
Run structured experiments to improve conversion, engagement, retention, and repeat usage.
Turn customer insights, product usage data, and campaign learnings into better segmentation and messaging.

Requirements

5+ years of experience owning lifecycle, retention, CRM, email, or growth marketing programs.
Experience with a mobile consumer app, ideally in a high-growth B2C technology company.
A strong understanding of customer journeys, segmentation, behavioral triggers, and lifecycle stage-based messaging.
Proven ability to build campaigns that improve activation, engagement, retention, or reactivation.
Strong copywriting skills, with the ability to make complex ideas clear, concise, and motivating.
Comfort working with data to diagnose opportunities, measure campaign performance, and make decisions.
Experience running experiments and using results to improve future campaigns.
Strong operational judgment, including the ability to manage multiple campaigns, details, and timelines without losing quality.
Hands-on experience using AI tools to improve the speed, quality, and effectiveness of marketing execution.
Ability to work cross-functionally with product, growth, data, and customer-facing teams.

Benefits

😁 Work on a fulfilling, life-changing product (literally)
🗝️ Join as a key player at an early stage and receive generous options
🏖 Unlimited time off and sick days
👯‍♂️ Annual company get-together
🩺 Medical, Dental, and Vision plans with FSA, HSA, and Telehealth benefits
💸 401(k) plan with company match

Rylo Inc.

RyloTM exists to help property managers scale to any size they want, as fast as they want, without the usual chaos of growing a business. We do this by transforming your financial operations into something that doesn’t feel overwhelming. Through our proprietary system, The GrowthTrackTM, and our financial infrastructure, we help you unlock clarity, save time, and create room to grow.This isn’t bookkeeping as usual. It’s an entirely new way to run your back office; with purpose, precision, and people who actually understand what it’s like to be in your shoes.

Founded in 2016

Midlothian, Virginia, USA

5 employees (1 in marketing)

rylo.finance