Responsibilities

• Build and iterate lifecycle flows that actually move the activation metric and the retention metric. Not vanity metrics.
• Write the copy yourself. You are close enough to the message to know when it's right. You don't outsource that until you have a baseline worth handing off.
• Use AI to move faster. Draft variants, A/B test workflows, synthesize user feedback, automate the mechanical parts of ops so your thinking time goes to the hard problems.
• Partner with data to build the segmentation that makes personalization real. IP CTS and IP Relay users have different behaviors, different needs, and different revenue profiles. Treat them that way.
• Instrument everything. If you can't measure it, you don't ship it. Work with engineering and product to make sure every touchpoint is tracked, every test has a hypothesis, and every result has a takeaway.

Requirements

• 5+ years in lifecycle, CRM, or retention marketing at least some of it in a mobile-first environment.
• Hands-on experience with push notifications, in-app messaging, email, and SMS in a single integrated stack (Braze, Iterable, Customer.io, or comparable).
• Ability to design and interpret A/B tests without leaning on a data scientist to run them.
• Experience with attribution tools (AppsFlyer, Adjust, or equivalent) and a real understanding of how attribution quality affects campaign decisions.
• Fluency with AI tools, not aspirational. Demonstrated. You use them every day and can show what that looks like.

Benefits

• 😁 Work on a fulfilling, life-changing product (literally)
• 🗝️ Join as a key player at an early stage and receive generous options
• 🏖 Unlimited time off and sick days
• 👯‍♂️ Annual company get-together
• 🩺 Medical, Dental, and Vision plans with FSA, HSA, and Telehealth benefits
• 💸 401(k) plan with company match