Noble Gold Investments In Southern California

Lifecycle Marketing Automation Specialist

Encino, CA (Hybrid)

$5K/mo – $8K/moMid LevelContract

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end optimization of lead engagement funnels and lifecycle experiences, enabling AI-enhanced two-way conversations, faster speed-to-lead, and continuous testing to lift conversions within GoHighLevel.

  • Growth Infrastructure: Analyze and optimize existing lead engagement funnels and workflows.
  • Lifecycle Strategy: Expand and refine journeys across Email, SMS, Voice/AI, landing pages, calendars, and retargeting.
  • Automation & AI: Implement AI-driven conversational engagement, personalized responses, and triggered flows to improve customer experience.

Job Description

Responsibilities

  • Analyze and optimize existing lead engagement funnels and workflows
  • Improve conversion rates across the customer journey
  • Expand and refine lifecycle marketing journeys across: Email, SMS, Voice/AI calling, Landing pages, Calendars/appointment flows, Retargeting touchpoints
  • Create and improve nurture sequences for: New leads, Appointment reminders, Re-engagement/reactivation, Long-term nurture, No-contact follow-up, Sales assist workflows
  • Identify weak points in engagement funnels and continuously test new ideas
  • Think beyond “campaigns” and design complete customer experiences
  • Build and maintain workflows primarily in GoHighLevel
  • Configure triggers, conditions, branching logic, tags, pipeline movement, and automation sequences
  • Collaborate with technical integration resources when deeper API or backend work is needed
  • QA and troubleshoot funnel issues proactively

Requirements

  • GoHighLevel
  • Marketing automation and workflow optimization
  • Email marketing and lifecycle marketing
  • SMS marketing
  • Funnel optimization
  • CRM systems and lead pipelines
  • Conversion-focused marketing
  • A/B testing and performance iteration

Preferred

  • Experience with AI voice/SMS tools
  • Familiarity with tools like: n8n, Zapier, Retell AI, Twilio
  • Experience in financial services, lead generation, or high-ticket sales environments
  • Basic HTML/CSS understanding for email or landing page customization
  • Understanding of deliverability best practices