Responsibilities

• Lifecycle management, demand generation & pipeline programs
• Design and execute multi-channel demand generation executions across email, LinkedIn, ABM, content syndication — all tied to pipeline targets, not activity metrics.
• Build complex, trigger-based nurture sequences for every stage of the buyer journey: new registrations, high-intent browsers, dormant accounts, post-RFQ follow-up, and re-engagement.
• Use Palantir cohort intelligence to drive hyper-personalized segmentation — product interest signals, commodity categories, order history, geography, and account type — not generic batch-and-blast.
• Build and run ABM programs targeting Fusion's highest-value accounts: coordinated paid, email, and content plays with account-level reporting that sales trusts.
• Coordinate with EMEA and APAC leads to adapt global programs for EMEA and Asia-Pacific buyers, compliance requirements, and market behaviors.
• Own HubSpot program execution: workflows, sequences, lists, enrollment triggers, suppression rules, A/B testing, and performance reporting.
• Build the automation layer that activates Palantir data inside HubSpot — the segmentation logic, trigger conditions, and personalization rules that turn intelligence into action.
• Manage global email compliance across U.S., EU, and APAC: GDPR, CAN-SPAM, CASL, consent management, suppression flows, and re-permission programs.
• Partner with eCommerce/Engineering (who own the HubSpot data model and integration layer) to request schema and property changes through the defined process.

Requirements

• 5–8 years of hands-on B2B demand generation, marketing operations, or CRM experience. Not strategy experience — actual build experience.
• Deep, end-to-end HubSpot expertise: workflows, lists, lead scoring, lifecycle stages, deal pipelines, integrations, reporting, and the API. Certifications are a bonus; they are not a substitute for real configuration experience.
• Advanced marketing automation experience: multi-step, trigger-based nurture programs with branching logic, suppression rules, A/B testing, and performance measurement.
• Pipeline ownership mentality: you are accountable to MQL, SQL, and marketing-sourced pipeline numbers — not sends or open rates.
• Multi-channel campaign experience: LinkedIn, paid search, content syndication, and webinars — allocated by ICP and buying stage, not habit.
• Sales alignment track record: you have co-defined lead quality standards with a sales team, built the handoff process, and held that standard over time.
• Strong command of global email compliance: GDPR, CAN-SPAM, CASL, and the difference between soft and hard bounces.
• Data literacy: you can spot a corrupted source field, UTM gap, or misconfigured workflow trigger without being told where to look.
• Clear, direct communicator: you can explain a technical problem to a sales rep and a business problem to an engineer.

Preferred

• Experience working with Palantir, Snowflake, or equivalent enterprise data intelligence platforms for buyer segmentation and cohort analysis.
• Hands-on experience with ZoomInfo or Lusha wired into a CRM for contact scoring and data hygiene.
• Background in B2B e-commerce, electronic components, distribution, or technology procurement.
• Account-Based Marketing (ABM) experience with named account targeting, multi-channel coordination, and account-level pipeline reporting.
• Experience with AI-assisted lead scoring or GPT-powered enrichment workflows.
• Multi-region email compliance experience across U.S., EU, and APAC.
• Experience building demand generation infrastructure from scratch in a fast-growing company.
• Bachelor's degree in Marketing, Business, Information Systems, or a related field.