Responsibilities

• Own day-to-day strategy and campaign management for multiple clients, tracking progress through project management and collaboration tools like Notion, Trello, or Google Docs.
• Lead recurring project status meetings, present updates, facilitate new requests, and field questions live and async
• Communicate proactively about delivery, especially the moment something is at risk of slipping, or deserves consideration for a strategic pivot
• Keep well-documented agendas, project boards, and shared folders
• Plan and launch automated flows/journeys, and ad-hoc/broadcast campaigns independently, or alongside a campaign producer depending on client resourcing
• Audit full lifecycle marketing/CRM programs, or individual campaigns, and deliver actionable recommendations
• Architect messaging journeys that facilitate activation and retention, and support strategic content planning for ad-hoc engagement campaigns
• Produce detailed creative and technical briefs
• Build strategic roadmaps on lifecycle marketing initiatives in collaboration with your clients
• Run campaign reporting and analysis, and package it into cleanly-formatted workbooks, briefs, or decks

Requirements

• Minimum of 4 years of B2C or B2B2C lifecycle marketing experience, ideally in some of the following industries: Media & entertainment (i.e. Spotify, Netflix, Instagram); Healthcare (i.e. Betterhelp, Teladoc, GoodRx); E-commerce / DTC (i.e. Amazon, Gilt, Shopify-based retailers); Subscription-based Consumer Apps (i.e. Duolingo, Headspace); Real-money gaming (i.e. DraftKings, BetMGM)
• Experience in a client facing or advisory capacity, whether through consulting or in-house environments. Agency experience is welcome, but not required.
• Hands-on experience with at least one of the following customer engagement platforms: Braze, Iterable, Customer.io, or Klaviyo
• Strong writing and speaking skills, with the confidence to present complex ideas simply to both business and technical audiences
• Comfort reading and editing HTML/CSS, Liquid, Handlebars, and JSON. And knowing when to leverage GenAI to author, debug, and QA code.
• Real analytical ability: You can interpret performance data, build a point of view from it, and defend that point of view
• Self-sufficient and resourceful, with a genuine learner's mindset. You research what you don't know rather than waiting to be told, or moving forward without asking for help. You have a strong track-record of, and a process for building up new skills to mastery.
• Structured and organized, with documentation discipline and a habit of triple-checking your data before it reaches a client
• Comfortable with ambiguity. You break complex workstreams into actionable chunks and make informed decisions with incomplete information
• You context-switch cleanly across multiple clients on any given day/week

Benefits

• Health insurance
• 401(k)
• PTO
• a learning & development budget covering platform certifications.