Responsibilities

• GTM Strategy & Messaging
• - Develop GTM strategy based on joint business plans for strategic technology partnerships in collaboration with partner leads
• - Own the messaging architecture for Braze's strategic technology partnerships (e.g., cloud hyperscalers and data platforms), ensuring each partnership ladders up to our core platform narrative and customer engagement story
• - Translate platform integrations into clear, differentiated value propositions with defined customer use cases and competitive angles
• - Work with Core Product Marketing to ensure technology partners are reflected accurately in product launches, campaigns, and core messaging
• GTM Execution & Enablement
• - Drive joint go-to-market and co-marketing programs with technology platform partners, coordinating timelines and deliverables across internal teams
• - Drive partner launch motions end-to-end: messaging, packaging, enablement materials, and field readiness
• - Build and deliver core assets and enablement that actually get used in the field
• - Track performance and adoption, and report results back to cross-functional stakeholders

Requirements

• 7–10+ years in product and/or partner marketing at a growing B2B technology company, with strong product marketing (PMM) craft at the core
• A clear, practical understanding of how go-to-market strategies work with technology platform partners, including joint GTM programs, co-marketing motions, and integration launches
• Strong PMM fundamentals: messaging frameworks, competitive positioning, narrative development, and the ability to translate complex offerings and integrations into clear, buyer-ready stories
• Experience marketing technology platform partnerships (e.g., cloud hyperscalers, data platforms, and the broader SaaS/martech ecosystem)
• Experience building sales and enablement content—solution briefs, battle cards, decks, playbooks—that gets adopted and used by the field
• A proven ability to work closely with cross-functional teams and execute without direct authority, navigating a matrixed organization to get things shipped
• Excellent communicator, comfortable presenting to internal stakeholders and partners

Preferred

• Experience in customer engagement, marketing technology, CDP, or adjacent data/SaaS categories

Benefits

• Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here . More details on benefits plans will be provided if you receive an offer of employment.
• From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:
• - Competitive compensation that may include equity
• - Retirement and Employee Stock Purchase Plans
• - Flexible paid time off
• - Comprehensive benefit plans covering medical, dental, vision, life, and disability
• - Family services that include fertility benefits and equal paid parental leave
• - Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• - A curated in-office employee experience, designed to foster community, team connections, and innovation
• - Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching