Responsibilities

• Social Media Strategy & Execution: - Translate brand vision and creative direction into social-first strategies across TikTok, Instagram, YouTube, Facebook, and Pinterest - Develop platform-specific content pillars, audience approaches, and channel goals that reflect the broader brand direction - Stay ahead of platform trends, formats, and algorithm shifts to find the most effective ways to express the brand on each channel - Generate high-quality content including photography, video, graphics, and captions that reflect our brand. - Build and grow the CEO’s personal social presence, developing a content strategy that reflects her voice, extends the Bogg brand, and grows her profile as a founder and tastemaker across platforms. - PR & Community Partnership: - Partner with the PR team to identify brand collaboration opportunities, giveaways, and activations that are rooted in social thinking through how each moment can live and scale on our channels. - Work with PR to amplify press coverage and brand stories, turning media features, brand mentions, and Kim moments into compelling social content. - Collaborate with the Community Manager to identify co-branded and partnership opportunities that resonate with our audience and reinforce brand values. - Ensure that what PR is earning and what Community is building shows up cohesively on our channels, so the brand feels connected across every touchpoint. - Analytics & Insights: - Build and maintain performance dashboards across all channels to track social KPIs and brand health metrics. - Deliver regular reporting to leadership with clear strategic takeaways—not just data, but what it means for brand and channel direction. - Bring channel performance context back to Brand/Creative to inform how the brand direction is resonating on social. - Team Leadership: - Manage and mentor the Social Media Coordinator—setting priorities, reviewing content, and running regular check-ins to keep execution on-brief and on-brand. - Guide creative growth and build a feedback culture that raises the bar on quality and platform fluency.

Requirements

• 3+ years of experience in social media, content strategy, or digital brand marketing
• Experience working cross-functionally with PR, community, and DTC teams—connecting dots across channels and programs
• Strong writing, visual, and mobile-first video editing skills
• Strong pulse on platform behavior, creator culture, and the shifts that turn moments into momentum
• Proficient with Dash Social, TikTok-native tools, and mobile editing platforms
• Proven experience managing and mentoring team members
• Experience managing a personal brand, executive profile, or founder’s social presence a strong plus
• Collaborative, curious, and energized by a fast-moving brand
• Bonus: Background in lifestyle, fashion, or consumer products
• A strategic creative who knows how to lead and do—comfortable pitching a campaign or producing a reel.

Preferred

• Experience managing a personal brand, executive profile, or founder’s social presence a strong plus
• Bonus: Background in lifestyle, fashion, or consumer products