Responsibilities

• Define segmentation strategy and Ideal Customer Profiles (ICPs) across multiple product lines or segments.
• Lead competitive intelligence and market trend analyses to shape strategy and drive differentiation.
• Partner on customer journey mapping initiatives across buyer and user personas.
• Act as a senior “voice of the customer” by synthesizing field and customer feedback to shape roadmap strategy.
• Conduct opportunity sizing and whitespace analyses to guide investment priorities.
• Own product value proposition development across a portfolio or major market segment.
• Define persona frameworks and lead capability mapping to ensure clear, differentiated messaging.
• Drive the company’s differentiation strategy versus competitors and parity plays.

Requirements

• 5–8 years of experience in product marketing, product management, or related roles, with a strong track record in SaaS/B2B.
• Proven success leading complex product launches and GTM strategy at scale.
• Expertise in market segmentation, competitive analysis, and opportunity sizing.
• Strong communication and storytelling skills, with the ability to influence senior stakeholders.
• Experience working closely with Sales, Product, and Marketing leadership.
• Ability to manage multiple priorities across a large portfolio with a data-driven approach.

Preferred

• Leadership experience, including mentoring or managing junior team members, preferred.