Lead Product Marketing Manager

San Francisco, CA (On-site)

$180K/yr – $210K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive Neon’s go-to-market leadership for a payments/gaming platform, owning GTM strategy and cross-functional alignment to accelerate growth in B2B SaaS/Fintech/Gaming.

  • Own end-to-end GTM strategy for Neon’s tools.
  • Must-have: 7+ years in product marketing with strong analytical focus.
  • Standout: cross-functional leadership across Product, Sales, and CS with storytelling strength.

Job Description

Responsibilities

  • Strategic GTM Leadership: Define and execute the end-to-end Go-To-Market (GTM) strategy for Neon’s suite of payment and gaming tools. Act as the primary marketing stakeholder in leadership discussions.
  • Product Messaging & Positioning: Develop a deep understanding of our product capabilities and the competitive landscape + industry trends to create compelling narratives that resonate with game developers and publishers.
  • Sales Enablement & Tooling: Lead the creation of high-impact sales materials (decks, one-pagers, case studies) and training sessions to accelerate the sales cycle.
  • Cross-Functional Orchestration: Serve as the "connective tissue" between Product, Sales, and Customer Success. Ensure all teams are armed with the right messaging, collateral, and market insights.
  • Analytical Rigor: Establish success metrics for marketing initiatives. Use data to track performance, identify market opportunities, and iterate on our growth strategy.

Requirements

  • 7+ Years of Experience: Proven track record in Product Marketing, preferably within B2B SaaS, Fintech, or the Gaming industry. Experience in a "founding" or "lead" marketing role is a major plus.
  • Strategic & Analytical Mindset: You don't just execute; you ask "why." You are comfortable using data to back up your decisions and can translate complex technical features into clear value propositions.
  • Exceptional Organization: You are a natural project manager. You can juggle multiple high-priority launches and workstreams without dropping the ball.
  • Strong XFN Influence: You have a demonstrated ability to lead and influence senior stakeholders across Engineering, Product, and Sales.
  • Storytelling Excellence: You are a gifted writer and communicator. You can craft a narrative that is both emotionally engaging and functionally precise.
  • Adaptability: You thrive in an environment where you may need to pivot from a deep-dive product launch to a brand-awareness social campaign in the same day.
  • Entrepreneurial Spirit: You are comfortable with ambiguity and excited by the challenge of building a marketing function from the ground up.

Preferred

  • Experience in the gaming space.
  • Previous experience working in a high-growth startup environment.
  • Previous experience in content marketing or brand management.
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Neon

3.6 Glassdoor

A Neon é uma instituição financeira fundada em 2016, sendo a primeira conta digital do Brasil. Já nascemos inconformados e temos um propósito muito claro: fazer seu dinheiro fluir para ver o seu mundo crescer.Hoje já são mais de 30 milhões de clientes que contam com a Neon como sua parceira para viver no azul, e é por essas pessoas que buscamos, cada vez mais, ser um time excepcional, que trabalha bem junto e faz entregas vencedoras.Com a nossa política #NeonEmTodoCanto, as pessoas neowners podem trabalhar de onde quiserem, o que impulsiona a criação de um time global e diverso em vivências, histórias e conhecimento. Nosso trabalho é pelos brasileiros e brasileiras que têm espírito empreendedor e a energia do fazer sendo parte de suas jornadas. Para quem acredita que amanhã sempre haverá um céu azul e muita conquista a ser alcançada :)Tá pensando em trabalhar com um time talentoso enquanto ajuda o dinheiro fluir para milhares de brasileiros?Aqui é o seu lugar! Vem #ViverNoAzul!Confira nossas vagas abaixo:https://site.neon.com.br/carreiraCaso queira conhecer ainda mais sobre a Neon, ficar por dentro das novidades do nosso app e entender tudo que fazemos por aqui, vem acompanhar a gente também no Instagram:https://www.instagram.com/timeneon

Founded in 2016
São Paulo, São Paulo, BRA
1.8K employees (87 in marketing)
64% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
1.8M
Traffic Source Mix
Search
40.7%
Direct
17.1%
Referral
2%
Social
0.4%
Paid
0.8%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
50 (3% of company)
Marketing Roles Posted (Last 30 Days)
6

Funding

Total Funding
$853M
Last Raise
$25M
Series E, 8 months ago

Funding History

  • Jul 2025
    Series E • $25M
  • Sep 2024
    Series E • $36.8M
  • Aug 2024
    Series Unknown • $25.6M

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