Responsibilities

• - Customer segmentation and targeting: Define who we’re building for using deep, data-backed segmentation that goes beyond demographics. You’ll incorporate behavior, attitudes toward short-term credit, willingness to pay, alternatives members consider, feature preferences, and perceptions of neobanks.
• - Existing member segmentation: Create an actionable segmentation of current members based on activity, lifecycle stage, demographics, and product usage—used to power onboarding, cross-sell, engagement, and churn mitigation.
• - Product and company positioning: Help clearly define Dave’s category and how our products—both established and new—compare to alternatives. Bring clarity to where we win, for whom, and why.
• - Value proposition development: Craft clear, differentiated value propositions and product narratives that connect rational and emotional benefits and stay consistent across the funnel.
• - New product 0→1 support: Partner early with Product, Research, and Analytics to shape positioning and go-to-market strategy for new products as they move from concept to launch.
• - Market and competitive intelligence: Track competitive offerings, category shifts, and emerging member needs to keep Dave differentiated and forward-looking.
• - Foundational PMM processes: Establish scalable product marketing processes—how insights are gathered, decisions are made, launches are supported, and quality is maintained as the portfolio grows.
• - Strategy grounded in member insights: Bring rigor to decision-making by leveraging research, analytics, and testing to pressure-test ideas, mitigate risk, and ensure the member perspective is embedded in roadmaps.
• - Your work will directly influence what Dave builds, how products launch, and how millions of members understand and adopt them—across both our core business and what comes next.
• The Opportunity

Requirements

• 7+ years of product marketing experience on consumer-facing products
• Required: B2C fintech product marketing experience
• Proven strength in segmentation, positioning, and value proposition development tied to business outcomes
• Strong data fluency, with experience partnering closely with Analytics and Research
• Track record of influencing senior leaders in fast-moving, ambiguous environments
• Exceptional communicator who can simplify complex ideas into clear, actionable direction.
• Bonus: Experience working with credit-challenged or underserved consumers, or consumer BNPL products.

Benefits

• 💚 Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals
• 💻 Flexible hours and virtual-first work culture with a home office stipend
• 🏥 Premium Medical, Dental, and Vision Insurance plans
• 👶 Generous paid parental and caregiver leave
• 💰 401(k) savings plan with matching contributions
• 📈 Financial advisor and financial wellness support
• 🏖️ Flexible PTO and generous company holidays, including Juneteenth and Winter Break
• 🎉 All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team