Responsibilities

• Design, own, and execute the end-to-end GTM strategy for a high-priority product category, ensuring alignment with long-term company objectives.
• Architect and maintain comprehensive messaging frameworks and positioning hierarchies that serve as the "source code" for global marketing and sales content.
• Lead the creation of strategic sales playbooks and "battle cards" that equip the sales organization to win complex commercial negotiations against top-tier competitors.
• Act as the primary feedback loop between the market and the Product Management team, synthesizing buyer feedback and competitive intelligence to influence the long-term product roadmap.
• Lead cross-functional launch teams, coordinating efforts across Sales, Marketing, and Product to ensure successful market entry for new features and solutions.
• Serve as a mentor to Product Marketing Managers, providing guidance on narrative construction, GTM execution, and commercial acumen.

Requirements

• 7-10+ years of related experience in B2B product marketing, solution marketing, or strategy, preferably within enterprise software, PaaS, or automation.
• Bachelor’s degree in Marketing, Business, or a related field.
• Proven track record of developing strategy at a portfolio level, rather than just executing tactical launches.
• Exceptional storytelling ability with experience crafting C-suite-ready narratives that simplify complex technology into clear business value.
• A self-starter attitude with an obsession for scalability and a refusal to be a "content factory," preferring to build strategic frameworks that enable the entire organization.
• Education & Experience: Bachelor's degree in Marketing, Business, or a related field, with 7-10+ years of experience in B2B product marketing, preferably within enterprise software or automation.
• Willingness to work in-person 5 days a week at our McLean, VA headquarters.

Nice To Have

• MBA degree with demonstrated experience advising C-level executives and crafting narratives that simplify complex technology into business value.
• Proven history of representing a company externally, such as speaking at major industry conferences or managing relationships with top-tier industry analysts.

Benefits

• Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family-forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.