Lead Nurturer & Marketing Coordinator

Liberty, MO (On-site)

Salary Not AvailableMid LevelFull time

Posted 12 hrs ago

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Job Summary

Own and manage lead generation, nurturing, and marketing coordination activities across inbound and outbound channels, including CRM updates, campaign execution, trade show support, and post-show follow-up, while coordinating with Outside Sales to convert opportunities.

  • Lead generation, lead nurturing, and CRM upkeep
  • Marketing coordination and trade show logistics

Job Description

Responsibilities

  • Lead Generation & Lead Nurturing (40-50%)
  • Respond to all inbound website inquiries
  • Enter new opportunities into the CRM pipeline from website submissions, trade shows, referrals, phone calls, and marketing campaigns
  • Qualify inbound leads
  • Assign lead status and priority
  • Send requested literature, case studies, and technical information
  • Conduct outbound follow-up calls and emails
  • Execute drip campaigns and marketing automation
  • Nurture leads until sales-ready
  • Schedule appointments for Outside Sales/Wear Specialists

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Vision insurance

Marketing Team

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