Lead Measurement & Business Intelligence Architect at Nielsen | USA

Nielsen

Lead Measurement & Business Intelligence Architect

USA (On-site)

Salary Not AvailableSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own the data backbone for marketing analytics by turning Web, CRM, and MAP signals into a trusted, scalable platform that supports prescriptive insights and data-driven decisions.

Data Platform & Architecture: Lead Data Cloud integration to create a single source of truth connecting Web, CRM, and MAP data.
Analytics & Attribution: Move beyond dashboards with prescriptive insights and lead MTA/MMM to prove incremental value.
Data Engineering & Operations: Oversee tracking, pipelines, cloud automation, monitoring, and vendor/mentee oversight to ensure reliability and impact.

Job Description

Responsibilities

Data Platform & Architecture: Lead Data Cloud integration (BigQuery/ Salesforce Data Cloud) to create a Single Source of Truth with scalable, maintainable architecture that connects Web, CRM, and MAP data.
Analytics & Attribution: Provide prescriptive insights and lead Multi-Touch Attribution and Media Mix Modeling to prove incremental value beyond dashboards.
Data Engineering & Operations: Oversee tracking/collection (GA4, GTM), analytics pipelines, cloud automation, monitoring, and reliability; mentor one Data Analyst and manage external data vendors.

Requirements

Years of Experience: 12+ years in Marketing Analytics, Data Science, Data Engineering, or BI with lead/architect track.
Education: College degree in Computer Science, Information Science, or equivalent high-level Web/Data Engineering experience.
Expert Proficiency: SQL, Python/R, and visualization tools like Looker or Tableau.
Cloud Mastery: Advanced experience with Google Cloud Platform (GCP), BigQuery, and familiarity with AWS.

Preferred

None

Benefits

Holistic Rewards: Inclusive benefits package with health/wellness, 401(k) with company match, and generous PTO.
Role-based perks: Additional benefits may include a company-provided vehicle and/or discretionary bonus eligibility.

Nielsen

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.

Founded in 1923

Chicago, Illinois, USA

28K employees (1,168 in marketing)

niq.com