Lead Growth Marketing Strategist at Definitive Healthcare, US | Framingham, MA | $91K/yr – $169K/yr

Lead Growth Marketing Strategist

Framingham, MA (Remote)

$91K/yr – $169K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own integrated B2B demand campaigns across two verticals from planning through optimization, with tight audience targeting and cross‑functional alignment to drive revenue.

Campaign Ownership: two verticals from planning through launch and ongoing optimization.
Channel & Growth: test and scale paid, email, web, events to lift pipeline performance.
Cross-Functional Alignment: partner with product marketing, sales, and operations to ensure messaging and goals drive revenue.

Job Description

Responsibilities

Campaign Strategy & Execution : Own integrated marketing campaigns for 2 verticals (Claims and Reference + Affiliation), from planning through launch and ongoing optimization.
Segment & Target Audiences : Define and prioritize key audiences by role, company, engagement, and solution needs to maximize campaign relevance and impact.
Growth Tactics : Test and scale new approaches across channels (paid media, email, web, events, and more) to improve pipeline performance.
Data-Driven Optimization : Analyze campaign performance to uncover insights, apply learnings, and drive measurable improvements.
Cross-Functional Collaboration : Partner with product marketing, sales, operations and marketing leadership to define messaging, integrated channels and align on goals.
Revenue Impact : Ensure campaigns directly contribute to pipeline creation and revenue growth for your business units.