Lead Email Marketing Specialist at Accelerated Digital Media | USA | $80K/yr – $90K/yr

Accelerated Digital Media

Lead Email Marketing Specialist

USA (Remote)

$80K/yr – $90K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Lead email campaigns and manage the team delivering lifecycle campaigns and governance.

Must-have: 4+ years experience and 2-3 years of people management
Standout: Experience with Salesforce Marketing Cloud, Klaviyo, or MailChimp

Job Description

Responsibilities

Leadership: Lead and oversee the team to develop a motivated, skilled, and cohesive team.
1:1 Meetings & Annual Reviews: Conduct regular 1:1 meetings and annual performance reviews with direct reports, providing constructive feedback and setting goals for continuous professional development and growth of team members.
Campaign Design and Execution: Develop, write and build email / SMS marketing campaigns and workflows that align with brand guidelines, unique user lifecycle touchpoints and marketing goals.
Collaboration and Strategy Integration: Collaborate with Client Success Manager, designers, and other team members to ensure that the email campaigns align with overall marketing strategies and customer journey mapping, integrating insights from various stakeholders into the campaign execution.
Stakeholder Communication: Maintain clear and consistent communication with team members and stakeholders to ensure that campaign goals are understood and that email designs meet the brief’s requirements and objectives.
Performance Monitoring and Quality Assurance: Continuously monitor the performance of email campaigns and workflows to ensure quality and effectiveness, and make optimization recommendations as necessary.
Compliance and Best Practices Adherence: Ensure all email campaigns comply with industry best practices and legal standards, including CAN-SPAM regulations and GDPR where applicable, maintaining high standards of data privacy and email deliverability.
Other duties as assigned

Requirements

4+ years of experience preferred. Demonstration of exemplary performance may supersede the experience requirement.
Preferred experience with email service providers such as Salesforce Marketing Cloud, Klaviyo, and MailChimp
Strong communication skills (written, verbal, as well as visual through diagrams and concepts). Writing skills are a must.
2-3 years of people management
Excellent problem-solving skills
Attention to detail and time management skills
Accountability in ensuring brand and design standards are met on every project
Actively stays updated with the latest trends in email marketing.

Preferred

Knowledgeable about cross inbox & cross device compatibility
Basic understanding of HTML and CSS best practices for email templates
Basic understanding of A/B testing practices.
Understanding of email authentication protocols
Good grasp of web analytics, experience with Google Analytics

Benefits

High-character, fun, and cohesive work culture
Competitive base salary
PTO that is genuinely encouraged
Affordable, low-deductible health insurance plans
Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
401k with company match
Remote work flexibility
Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
Professional/individual development stipend
Salary: $80-90K

Accelerated Digital Media

ADM is a performance marketing agency focused on eCommerce and healthcare. Everything we do revolves around client success, and we take pride in our deep knowledge, transparency, and experience. If your business is ready to take the next step in its growth, our team is ready to help you. We customize every strategy for your goals and objectives and always exemplify our values of a dedicated work ethic, integrity, and collaboration.

Founded in 2016

Chicago, Illinois, USA

50 employees (20 in marketing)

www.accelerateddigitalmedia.com