Responsibilities

• Develop and lead CVS Pharmacy's enterprise paid social and social search strategy across major and emerging platforms to support customer acquisition, engagement, retention, and revenue growth.
• Define channel roles, audience strategies, investment allocation, and measurement frameworks to optimize full-funnel business performance.
• Leverage first-party data, audience insights, CRM capabilities, and platform targeting solutions to improve personalization and marketing effectiveness.
• Partner with Content and Community Management teams to amplify high-performing content, community insights, influencer programs, and social-first storytelling across paid channels.
• Establish performance measurement frameworks and optimization strategies focused on ROAS, CPA, CAC, conversion, retention, and customer lifetime value.
• Lead testing, attribution, incrementality measurement, and analytics initiatives to drive data-driven decision making and continuous improvement.
• Build, lead, coach, and develop a high-performing social and search marketing team while establishing clear goals and development opportunities.
• Manage agency partners and collaborate across Brand, Retail Marketing, Loyalty, CRM, Analytics, Media, Influencer, Legal, and Digital teams.
• Cultivate strategic relationships with major platform partners and identify opportunities to leverage emerging capabilities, including AI-driven marketing solutions and social commerce innovations.
• Drive innovation and best practices that improve marketing performance, customer engagement, and competitive advantage.

Requirements

• 10+ years of experience in paid social, search marketing, digital media, performance marketing, or related disciplines.
• Deep expertise across major social advertising platforms, social search ecosystems, audience targeting, and marketing measurement.
• Proven success driving customer growth and measurable business outcomes through performance marketing strategies.
• Strong experience with analytics, testing methodologies, attribution, audience segmentation, and optimization frameworks.
• Demonstrated leadership experience building and developing high-performing teams and managing agency partnerships.
• Excellent communication, collaboration, and stakeholder management skills.
• Bachelor's degree required; MBA preferred.

Preferred

• Retail, healthcare, loyalty marketing, first-party data, influencer marketing, and marketing technology experience preferred.

Benefits

• Great benefits for great people
• This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
• Additional details about available benefits are provided during the application process and on Benefits Moments .