Lead Director, Omnichannel Experiential Design

New York City, NY (Hybrid)

$100K/yr – $232K/yrDirector/ExecutiveFull time

Posted 2 days ago

Job Summary

Own the end‑to‑end experience design across omnichannel projects, delivering concept development, leadership of multidisciplinary teams, and governance from concept to execution.

  • Lead cross‑functional creative work spanning store formats, digital content, events
  • Build trusted partnerships and mentor designers while aligning with business objectives

Job Description

Responsibilities

  • Lead the development of breakthrough creative concepts that connect customer experience strategy, shopper insights, and business objectives across a broad portfolio of omnichannel experiential projects
  • Shape and oversee experience design solutions across store formats, signage, display, digital screens, events, sponsorships, and other brand experiences
  • Orchestrate the seamless integration of physical and digital touchpoints to create cohesive, connected customer experiences
  • Lead successful delivery of environmental communications, dynamic digital content, print collateral, and experiential elements that drive engagement, loyalty, and action
  • Oversee the end-to-end creative process from concept to execution, maintaining high standards for craft, consistency, and effectiveness, while balancing operational, budget, timeline, and production constraints
  • Present creative concepts and rationale clearly to senior stakeholders, building alignment and confidence across functions
  • Guide and mentor a team of designers, writers, and creative leads, fostering a culture of collaboration, innovation, and accountability
  • Cultivate trusted partnerships with peers, internal team members, cross functional business teams and external partners
  • Maintain a strong understanding of retail trends, consumer behavior, experiential design trends and AI enabled tools that can improve creative development and execution at scale

Requirements

  • 10–15 years of experience in creative leadership roles within an agency and/or corporate environment, with a strong foundation in visual & verbal communication design
  • Strong portfolio demonstrating concept development and execution across experiential design, retail communications, environmental graphics, digital content, events, sponsorships, and customer-facing campaigns
  • Deep knowledge in environmental graphic design and visual storytelling including layout, typography, color, photography, scale, materials and production considerations
  • Experience translating brand, marketing, and shopper experience strategies into high-impact creative concepts across multiple formats, channels, and touchpoints
  • Experience leading the development of dynamic digital screen content, with strong understanding of short-form storytelling, storyboarding, modular systems, motion, pacing, and screen-based composition
  • Proven ability to lead omnichannel creative work that connects physical and digital experiences in a cohesive way
  • Exceptional team leadership skills with a track record of inspiring talent, developing teams, and building strong creative culture
  • Strong collaboration and partnership skills with ability to impact and influence individuals at senior levels-both internally and externally
  • Excellent presentation, storytelling, and interpersonal skills
  • Thrive in a fast-paced environment and manage multiple projects simultaneously

Preferred

  • Experience working within a large, complex organization
  • Experience leading work that spans retail, non-retail, experiential, environmental, and digital customer touchpoints
  • Strong familiarity with AI tools and emerging technologies applied to creative development and content production
  • Familiarity with print production, fabrication, environmental graphics, and retail executions

Benefits

  • This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility. Additional details about available benefits are provided during the application process and on Benefits Moments.
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CVS Health

3.2 Glassdoor

CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by simplifying health care one person, one family and one community at a time. Follow @CVSHealth on social media.

Founded in 1963
Woonsocket, Rhode Island, USA
132K employees (1,798 in marketing)
45% recommend to a friend
55% CEO approval

Salaries

Posted range

$100K/yr – $232K/yr

Taken straight from the job posting.

See all CVS Health salaries

Funding

Total Funding
$4B
Last Raise
$4B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $4B
  • Jul 2025
    Grant • $1.5M
  • Nov 2019
    Post IPO Equity

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
21.9%
Direct
40.9%
Referral
30.4%
Social
6.2%
Paid
0.6%

Headcount Trend

Current headcount: ~132.5K

Recent News

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Lead Director, Omnichannel Experiential Design

CVS Health · New York City, NY · Hybrid