CRM Manager
Tripadvisor
Needham, MA (Remote)
$120K/yr - $140K/yrIn-houseFull-timeMid level3+ years exp.
4 days ago
Lead CRM Specialist, Consumer
USA (Remote)
$129K/yr – $193K/yrSenior Level5+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive CRM lifecycle marketing at scale to improve retention, activation, and LTV across a high-growth consumer audience.
- Own day-to-day CRM operations and multi-channel journeys (email, SMS, in-app).
- Must-have: 5+ years building CRM programs at a high-growth B2C company.
- Standout: Braze expertise and cross-functional collaboration across product and marketing.
Job Description
Responsibilities
- Support day-to-day CRM operations, including one-off sends and multi-step automated journeys across email, SMS, and in-app
- Own assigned CRM strategic initiatives to drive key performance metrics (retention/MAU, CVR, etc.) across various business verticals
- Orchestrate cohesive cross-channel experiences, ensuring message timing, sequencing, and frequency are user-centric
- Coordinate with agency partners to ensure delivery of on-time, quality communications at scale
- Champion rapid experimentation (A/B and multivariate testing), and integrate behavioral triggers, dynamic content, and advanced segmentation to optimize performance
- Identify high-value opportunities to improve user retention, reactivation, and LTV across the customer lifecycle
- Verify CRM campaigns adhere to best practices around tagging, deliverability, and privacy compliance (GDPR, CCPA, etc.)
- Adhere to proper documentation and Quality Assurance processes for every message launched
- Prepare and present campaign/program performance reports, CRM strategy presentations, and other project documentation to stakeholders, cross-functional teams, and marketing leadership
- Collaborate with Product Marketing, Product, Data and Brand to support feature launches and ongoing engagement efforts
Requirements
- 5+ years of hands-on experience building CRM or lifecycle marketing programs at a high-growth B2C company
- Extensive hands-on experience with modern CRM platforms (ideally Braze) and adjacent tooling (e.g. push/SMS platforms, CDPs, Amplitude, Optimizely)
- Strong data fluency — able to evaluate campaign performance, run cohort analysis, and translate insights into practical action
- Track record of designing and scaling personalized customer journeys that drive measurable business outcomes
- Strategic mindset with a bias toward experimentation and continuous improvement
- Excellent communication and stakeholder management skills; comfortable working in cross-functional, matrixed teams
- Familiarity with deliverability best practices, regulatory standards (e.g. CAN-SPAM, GDPR, CCPA), and CRM compliance frameworks
- Experience managing content across international markets, with sensitivity to regional behaviors
Preferred
- Bonus: experience leveraging AI tools to power marketing automation performance and efficiency
Benefits
- Make an Impact : Be part of a mission-driven organization making a positive difference in millions of lives every year.
- Innovative Environment : Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.
- Collaborative Team : Join a fun and collaborative team that works hard and celebrates success together.
- Competitive Benefits : Enjoy competitive pay and comprehensive healthcare benefits.
- Holistic Support : Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
- Growth Opportunities : Participate in learning, development, and recognition programs to help you thrive and grow.
- Commitment to DEI : Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
- Community Engagement : Make a difference through our volunteering program.
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Traffic Signals
Monthly Visitors
6.5M
Monthly Google Ads Budget
$507.5K
Traffic Source Mix
Search
31%
Direct
63.3%
Referral
5%
Social
0.4%
Paid
0.3%
Headcount Trend
Current headcount: ~1.2K
Marketing Team
Marketing Team Size
90 (8% of company)
Median Career Experience
13 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Elizabeth McDonough
Senior Director, Growth Marketing
At the company for 1 year 3 months
Dara Daly
Director of Digital Marketing
At the company for 2 years
Dave Carlson
Senior Director, Brand & Creative Studio
At the company for 2 years 2 months
Brittany Cabriales
Associate Director, Brand Marketing
At the company for 12 years 3 months
