Lead Content Marketer

Atlanta, GA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Seasoned B2B marketing writer sought to translate technical solutions into engaging narratives across blogs, e-books, and social content. The role emphasizes cross-team collaboration, SEO-focused content, and driving conversions without salary claims. Requirements include 8+ years of writing, strong editing, analytics, and project management.

Job Description

Responsibilities

  • We are looking for a seasoned, versatile storyteller to join our marketing team.
  • This isn’t just a "writing" job; it’s a high-impact role for a strategic thinker who can navigate the complex B2B landscape, from deep-dive E-books to high-energy LinkedIn posts.
  • You will be responsible for translating technical product solutions into compelling narratives that drive conversions and establish brand authority.
  • Research, write, and edit a variety of digital content types, including blog posts, email nurture and drip campaigns, short-form video, case studies, infographic content, landing pages, LinkedIn posts, and long-form E-books – across a variety of product verticals & solutions.
  • Ensure all content is well-researched, accurate, and compelling.
  • Develop story ideas and content angles that resonate with the target audience and will lead to conversion.
  • Ensure content aligns with editorial guidelines and meets high standards of quality.
  • Collaborate with product marketers, product owners, sales, and other internal teams to create comprehensive and engaging content.
  • Stay up-to-date with industry trends and news, as well as B2B content marketing best practices and the evolving landscape of AI as a strategic tool.
  • Fact-check all content to maintain accuracy and credibility.

Requirements

  • 8+ years of professional writing experience in B2B marketing.
  • Proven track record of producing high-quality content.
  • Excellent writing, editing, proofreading, and storytelling skills.
  • Strong understanding of SEO/AEO/GEO principles and social media best practices.
  • Comfort with SEO/AEO/GEO research tools, Google Analytics, and WordPress content management
  • Ability to analyze data and use insights to optimize content.
  • Strong project management skills and ability to manage multiple priorities.
  • Creative thinker with a passion for digital content and storytelling.
  • B2B experience in any of the following industries is a plus: Aviation, Government/Defense, Ad Tech, Broadcast Media, data/APIs.

Benefits

  • Flexible Time Off program
  • Hybrid work model
  • Variety of medical insurance options, including a $0 cost premium employee coverage
  • Benefits effective day 1 of employment include a competitive 401K match with no vesting requirement, national health, dental, and vision plans
  • Progressive family plan benefits
  • An opportunity to work for a global and industry-leading technology company
  • Impactful work in a collaborative environment
The Weather Company logo

The Weather Company

The Weather Company helps people and businesses around the world make more informed decisions and take action in the face of weather. With its deep industry expertise and highly accurate, high-volume weather data combined with advanced technology and AI, The Weather Company provides insights and solutions that harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster, the company serves hundreds of enterprise customers across media, advertising, aviation and more, and is trusted by hundreds of millions of monthly active users via digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Founded in 1982
Brookhaven, Georgia, USA
706 employees (105 in marketing)

Traffic Signals

Monthly Visitors
16.6M
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
49.6%
Direct
40.6%
Referral
7.7%
Social
0.9%
Paid
1.2%

Headcount Trend

Current headcount: ~705

Marketing Team

Marketing Team Size
69 (10% of company)
Marketing Roles Posted (Last 30 Days)
3

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