Lead Analyst - Paid Media

USA (Remote)

$98K/yr – $131K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the PPC media mix for Personal Lines Direct, driving efficiency and scale by testing, budget allocation, and in market experiments across channels to lift performance and ROI.

  • PPC optimization across channels, monitoring performance, identifying trends, and root causes of shifts.
  • Allocate spend, manage run rates, and lead in market tests with vendors and internal teams to improve investments.
  • Small improvements translate into meaningful financial results for Progressive.

Job Description

Own the PPC media mix for Personal Lines Direct, driving efficiency and scale by testing, budget allocation, and in market experiments across channels to lift performance and ROI.

  • Responsibilities: PPC optimization across channels, monitoring performance, identifying trends, and root causes of shifts.
  • Budget & testing: Allocate spend, manage run rates, and lead in market tests with vendors and internal teams to improve investments.
  • Impact: Small improvements translate into meaningful financial results for Progressive.
Progressive Insurance logo

Progressive Insurance

3.9 Glassdoor

Every journey has a beginning, and wherever you are on your career path, we want to help you along the way. At Progressive, we exist to help people move forward and live fully. We strive to create a welcoming and flexible work environment for everyone, where employees are encouraged to risk, learn, and grow. With our supportive culture, work-life balance, and one of the largest contemporary art collections in the country, there’s a reason we’ve been named one of the best places to work. For over 80 years, Progressive has offered customers a wide range of insurance choices, including auto, home, renters, commercial auto, small business, motorcycle, boat policies, and more. Progressive is the second largest auto insurer in the country—a combined effort of every single person at Progressive. We’re a dynamic group of more than 65,000 talented employees—from all walks of life, all fields of business, and all 50 states. Everyone here plays a role in our success as we continue to help our customers move forward and live fully. With hundreds of career paths including Claims, Customer Care, Sales, Marketing, Legal, IT, Data Analysis, and more, you are sure to find the destination for your career at Progressive.

Founded in 1937
Mayfield Village, OH, US
43K employees (836 in marketing)
74% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
30.8M
Monthly Google Ads Budget
$13.6M
Traffic Source Mix
Search
26.9%
Direct
63.3%
Referral
7.2%
Social
0.4%
Paid
2%

Headcount Trend

Current headcount: ~44K

Marketing Team

Marketing Team Size
612 (1% of company)
Median Career Experience
18 years
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$500M
Last Raise
$500M
Post IPO Debt, 3 years ago

Funding History

  • May 2023
    Post IPO Debt • $500M

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