Responsibilities

• Analyze and leverage performance data, customer behaviors, and competitive benchmarking to identify areas necessary to improve the do-it-yourself consumer site experience for events and strategic enterprise priorities.
• Create and seamlessly deploy effective digital merchandising tactics that maximize site real estate in partnership with cross-functional teams.
• Share digital project priorities and details with global teams in merchandising, brand marketing, pricing & promotions, digital production, and online to support a successful event, campaign, or promotion within Lowes.com.
• Oversee the development of campaign and promotional dashboards and build moderate to complex reports using data analysis platforms and customer experience management tools to interpret and communicate performance.
• Lead process improvement efforts within the campaign and promotional planning and execution processes to increase team efficiency and reduce bottlenecks, costs, and errors.
• Review and analyze metrics from digital campaigns to evaluate and optimize the end-to-end online customer experience across multiple channels and customer touch points.
• Present to key stakeholders on project/campaign strategies and insights to guide future strategies, tactics, or activities.
• Influence partner teams on improvements and/or traffic to site to drive increased engagement and conversion for digital campaigns.
• Serve as a coach and development lead for less experienced team members.
• Assigned Digital Engagement support may be within one of the following areas: Engagement Planning, Engagement Execution, Creative Production, or Site Operations.